JUNNY, the award-winning, critically acclaimed Jamaican Harlem, New York-based designer returns to New York Fashion Week with another short film and presentation.
The brand's latest collection explores the human mind, acknowledging its dark side — sombre, brooding, moody — yet celebrating the human potential.
JUNNY's latest collection — Dusk to Dawn — was launched digitally across NYFW.com, its partner channels and CFDA Runway360 on Valentine's Day, Tuesday, February 14.
Filmed on location at Bric Arts in Brooklyn, the digital and lookbook showcases different ethnicities, each model embodying the American migration experience. The very personal and cerebral Dusk to Dawn collection features four dresses, luxe fabrics, playful, elegant and liberating. The designer's obsessions with the various shapes of the nightdress, stemming from fond memories of her Mama in her nightdress were not to be missed.
Dance, poetry, lighting, and a collaboration with creatives across various disciplines also come to life with this collection.
"The clothing in this collection represents the human mind, an exploration of the lived experience, darkness and light, and my own experience with Dusk to Dawn," said Junny Ann Hibbert, the brand's designer. "Our renewal of self and spirit lives in our ability to transcend the darkness and see the light."
"It is a privilege to have this platform," Hibbert continued. "And I am honoured to be part of the movement helping to elevate the beauty and brilliance of black design and culture on the global stage."
The collection is aptly titled "Dusk to Dawn." Dusk is seen as the absence of light, the closure of the day, the emergence of darkness suggesting our deepest fears and struggles, the long night, the movement towards dawn, a chance to escape the darkness, a new beginning, a new journey. Every day at dawn the story begins again.
Can a dress provoke, thoughts, feelings, emotions? The designer invites you to feel all the feels as you wear her dress and find the light within you!
Dusk to Dawn Poem by JUNNY
It was the longest darkest night!
Sleep was elusive
Her brain on speed
Random, crowded thoughts!
How did she get here?
Is there a solution?
Is anyone up?
Does anyone care?
She stared into the abyss!
Deep, Dark, Desolate!
Restless, sleep deprived, turbulent thoughts!
Nightmares! Sweat, Breathlessness!
The phone vibrates, random, meaningless!
Should she pick it up or should she ignore it?
Pillows pushed this way, that way!
Finally, the alarm!
She is exhausted from the night, from the long darkness
She pushes off the bed, she stretches her weary body
She checks the phone for a miracle
She needed to; she wanted to submit to the darkness of the night!
Somehow, she starts coffee! Inhaling the smell of perfectly roasted beans!
She stares through the kitchen window
The 1st sip of coffee, slowly, so slowly, the darkness drifts away!
The rose pink of dawn emerges and quickly cascades to the brilliant gold of the morning sun!
The stillness and darkness of the night replaced by the brilliance of Dawn!
A new breath Inhaled and Exhaled!
Dusk to Dawn!