Bill Edwards' Basix Collection SS24
(Seated, from left) Assistant Commissioner of Police Calvin Allen; Matthew Garrick, assistant manager at Devon Board Services; independent consultant and advisor Christopher Reckord; solar engineer Giovanni Rimann. (Back row, from left) pastor and lecturer at the Jamaica Theological Seminary and the Caribbean Graduate School of Theology Barry Hall; fashion designer and principal of Bill Edwards Clothing, Bill Edwards; and attorney-at-law Owen Ferguson showed off looks from the Bill Edwards SS24 Basix Collection. (Photo: Karl Mclarty)

As Father's Day approaches, it's time to celebrate and honour the special men in our lives. This year, Tuesday Style Fashion (TSF) eyes looks for men where local designer Bill Edwards takes centre stage with his design label, Bill Edwards Clothing.

Known for his impeccable craftsmanship, Edwards presents the Basix Collection for Spring/Summer 2024. Combining signature designs with premium linens, this collection offers fashionable looks that are perfect for dads looking to elevate their wardrobes. Gone are the days when dads chose practicality over style. Today's modern dads embrace fashion and use it as a means of self-expression. Edwards understands this shift in perspective and caters to fashion-forward dads who appreciate quality garments and attention to detail.

Deemed a celebration of timeless style, the SS24 Basix Collection by Bill Edward Clothing embodies the essence of effortless sophistication. With its focus on classic silhouettes and refined tailoring, this collection offers versatile pieces that can be dressed up or down, allowing dads to effortlessly transition from casual outings to more formal occasions. The natural material — linen — not only provides comfort and breathability but also exudes a sense of chic masculinity. From lightweight linen shirts to durable linen trousers, the collection offers a range of options for dads to stay cool and stylish during the warmer months.

Traditionally, Bill Edwards Clothing would organise a Father's Day shoot featuring key clients who are also fathers, of course. This year, at Edwards' atelier in Kingston, in line with the Basix Collection's aesthetic, the tradition remains the same. The round-up features both seasoned and new dads showing off different sizes and styles that the Basix SS24 Collection has to offer.

TSF implores you to celebrate dads with Bill Edwards this Father's Day. The premium brand is having a Father's Day sale of up to 75 per cent off.

Join us for Part 2 next week as we will roll out shopping and styling tips for dads.

Bill Edwards Clothing

5 W Ivy Green Cres, Kingston

IG: @billedwardsclothingcompany


(Photo: Karl Mclarty)
Information technology independent consultant and advisor Christopher Reckord (left) and Assistant Commissioner of Police Calvin Allen made the perfect models for Looks 1 and 2, respectively, from the SS24 Basix Collection. (Photo: Karl Mclarty)
Attorney-at-law Owen Ferguson modelled Look 4, an orange linen shirt and ivory shorts.(Photo: Karl Mclarty)
Solar engineer Giovanni Rimann rocked Look 3, a white linen ensemble. (Photo: Karl Mclarty)
Fashion designer and principal of Bill Edwards Clothing, Bill Edwards. (Photo: Karl Mclarty)
Pastor and lecturer at the Jamaica Theological Seminary and the Caribbean Graduate School of Theology Barry Hall showcased Look 6, a printed linen shirt. (Photo: Karl Mclarty)
Look 5 from the SS24 Basix Collection did the job for Matthew Garrick, assistant manager at Devon Board Services. (Photo: Karl Mclarty)

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