Bieber on the cover? Are you MAD? Yes, yes we are!
PHILADELPHIA (AP) — There is no doubt that Justin Bieber is everywhere.
From the latest Best Buy Super Bowl ad with Ozzy Osbourne to the film “Justin Bieber: Never Say Never” to hit singles online, on the air and everywhere else, the so-called Beliebers have elevated the mop-topped Canadian to dizzying heights of stardom.
Now, he’s about to come back to Earth: MAD magazine’s longtime public face, Alfred E. Neuman — with his big ears and goofy grin — sports a Bieberesque bowl of hair on the cover of the Feb. 16 issue. The headlines: Justin Bieber. “HIS STUPID HAIR!” “HIS DUMB BOOK!” “HIS TERRIBLE MOVIE!” “HIS AWFUL MUSIC!”
Bieber has already been on the cover of Vanity Fair, certainly no easy accomplishment.
“That was probably the highlight of his career and being on the cover of MAD is the lowlight,” John Ficarra, editor-in-chief of MAD, said with a laugh and, just maybe, a snort.
But it may also be another step in the singer’s saturation of all things media and of course, making the cover of the long-published magazine that has been pushing humour, pathos and Alfred E. Neuman for nearly six decades is certainly nothing to sneeze at.
Ficarra said it made sense to put the 16-year-old singer on the cover of issue No. 508 and then playfully mock and satirise him within the pages, too.
“We like to do what we call Zeitgeist covers. When we found that his movie was debuting just about the same time we would be coming with the issue,” it all fell into place, Ficarra said. “We knew he’d be all over the place.”
The issue is bound to be a best-seller with Bieber on the cover, Ficarra said.
“He’ll hate it and buy every copy,” he said, “and it will be a sellout. Or, conversely, Bieber won’t even notice and “we’ll probably sell three copies of the issue.”
As for Bieber’s reaction to the cover, he did not immediately answer e-mail requests from The Associated Press for comment.
