Lutec secures Toshiba distributorship
Lutec has secured an exclusive distributorship agreement with global conglomerate Toshiba Corporation to supply a range of the multinational’s electronic office products to the Jamaican market.
Toshiba regional sales manager Adrian Fuentes-Sanabria said the partnership will involve product and service delivery aimed at providing optimal business solutions to local consumers.
“It’s not just all about the products, but the service and all the solutions we can provide for end users,” said Fuentes-Sanabria, speaking last week with Sunday Finance at Lutec’s head offices on Dumfries Road in Kingston.
“Especially these days, it is key to go to a company and make sure that we give the best value to a customer and help them not only to save money but also be more productive,” added the Toshiba executive, noting “We can achieve that (in Jamaica) with Lutec, which has the know how of the market and the industry…Along with our support and leading technologies, we can do a great partnership in this territory.”
Lutec offers an array of document solutions, services and systems, multifunctional devices, duplicators, digital copiers and associated supplies, designed for offices and production-printing environments, in the local market. The Toshiba deal is the latest in a string of major distributorship arrangements the company has had since its inception over a decade ago, having in the past secured deals with Samsung, Kyocera and Konica Minolta.
“Lutec has been growing from strength to strength and has grown to one of the largest distributors of copiers and printers in Jamaica over a 10 to 13-year span,” said Lutec CEO Duane Lue-Fung.
“The alliance between Lutec and Toshiba is no accident when you look at a company the size of Toshiba, the technologies that they are employing and the perks that they are coming out with,” he noted.
Indeed, Fuentes-Sanabria explained that Toshiba’s core strategy revolves around the areas of management print services (MPS), colour and security. And with the help of Lutec, the firm is agressively looking to push these services into the Jamaican market place.
“MPS is basically the ability to go into a company, make a full assessment of the printing capabalities and optimise them, whether into new equipments or current equipments,” Fuentes-Sanabria outlined.
“As far as colour, it is becoming more affordable, so Toshiba just launched eight new products for this segment and we think it is key for our future not only here in Jamaica but throughout Latin America,” he continued, adding “Security has become a big topic in cloud printing… you have to make sure that information is secure so all our hard drives are embedded and encrypted at 128 gigs so customers can be comfortable with storing information and data.”
Lue-Fung said local market research had revealed that one-stop business solutions are in high demand. Against this background, the Lutec CEO said he believed that the two companies’ values were fully alligned and would make a fitting partnership.
“When we spoke with Toshiba and realised that they were big on incorporating that into their overall strategy, we realised that we had a winner,” he said.
Lutec director Natalie Lue-Fung expressed confidence that the deal will also help Toshiba catipult to the top of the local market.
“Lutec is a brand builder,” she said, referencing Lutec’s agressive marketing strategy that has seen it grow its own brand to great heights.
“With Toshiba being as strong as it is already, Lutec will build it to be one of the top brands in Jamaica,” she declared.