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Friday, April 11, 2025
Lifestyle, Page2, Page2 Section, Page2Complete
April 11, 2025

Friday, April 11, 2025

Hennessy has launched its 2025 Very Special Carnival Limited Edition, a vibrant tribute to Jamaica Carnival and the island’s rich cultural tapestry. The upgraded design features Caribbean Sea blue and colourful feather motifs in place of the traditional golden grapevines, symbolising Carnival’s representation of freedom, rhythm, and heritage. While the packaging gets a bold, festive makeover, the spirit inside remains the same beloved Hennessy VS — a versatile blend enjoyed for generations.

To celebrate, Hennessy has introduced seasonal cocktails like the Carnival Coco, Delight, and Vibe Check, each crafted to showcase the flexibility of the VS blend. More than a limited edition release, this launch signals Hennessy’s ongoing commitment to cultural celebration and deeper community engagement in Jamaica. As the festivities continue, the brand hints at even bigger plans for 2026. Carnival lovers are invited to raise a glass and experience “The Spirit of Carnival” — Hennessy VS-style.

Page 2 shares highlights.

On Brand Moët-Hennessy Business Development Manager, Jamaica Atina Samad shared the inspiration behind the refresh of the Hennessy VS at the Hennessy Carnival media launch..

#TeamSelect From left: Category Manager — Beers Lauren Meghoo; Account Manager — Kingston David Lee Carey; Moët-Hennessy Category Manager Britni Riley; Corporate Marketing Manager Tania McConnell; Sales Manager Southern Jamaica — Ian Richards; Select Brands Category Manager — Wines Trizan Chung Ying.

Drink To That Select Brands Category Manager — Wines Trizan Chung Ying raised a toast to the Carnival season with Frenchmen co-principal Ian Wong..

Spirit of Carnival JussBuss co-managing directors Andrew Jackson (second left) and Pierre McLean (right) joined Moët-Hennessy Business Development Manager, Jamaica Atina Samad (left), and Market Me Consulting Co-Managing Director Kristina Kerr for a photo-op..

Cups Up Producer and marketer Marc “StrictlyBoss” Hines showed off his Hennessy cup at the Hennessy Carnival media launch..

Pour It Up, Pour It Up! 100Kgn bartender Leighton Campbell kept guests refreshed..

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