KINGSTON, Jamaica — Flair Airlines has launched a new non-stop service between Toronto and Montego Bay as the winter travel season begins.

The airline’s inaugural flight to Montego Bay departed on Thursday, marking the expansion of Flair’s Jamaican operations and positioning the tourism hub as its second destination on the island.

“Adding Montego Bay (MBJ) to our network is a proud moment for Flair and a clear reflection of what Flair FWD is all about: making travel more reliable, more delightful, and more affordable,” says Maciej Wilk, CEO of Flair Airlines. “Flair has long-standing ties to Jamaica, and strengthening connections between Canada and Jamaica is an honour. We are excited to continue investing in this beautiful country.”

The new route comes at a critical time for Jamaica’s tourism sector as it enters the peak winter period and continues recovery efforts following a recent hurricane.

Minister of Tourism Edmund Bartlett welcomed the new service, noting its importance to the island’s resilience and accessibility.

“We are pleased to welcome Flair Airlines’ new service from Toronto to Montego Bay as we enter the peak winter season. This added connectivity is especially important as Jamaica continues to rebound from the recent hurricane, reinforcing our resilience and ensuring seamless access for travellers eager to experience our island,” he said.

“Strengthening our airlift at this time supports our recovery efforts, bolsters our tourism sector, and reaffirms the strong demand for Jamaica’s culture, hospitality, and natural beauty. We look forward to welcoming even more visitors to our shores.”

The Toronto (YYZ) to Montego Bay (MBJ) route, which started December 18, will operate up to twice weekly, with lowest starting fares from CAD $191. The return Montego Bay to Toronto service will also operate up to twice weekly from the same date, with fares starting at CAD $196.

CEO of MBJ Airports Limited, Shane Munroe said the new flights enhance Montego Bay’s appeal as a premier Caribbean destination.

“Montego Bay offers a getaway to white-sand beaches, lush Caribbean landscapes, vibrant culture, warm hospitality, and unlimited opportunities for relaxation and adventure,” Munroe said. “With direct, affordable flights with Flair Airlines, the connections between Canada and Montego Bay continue to grow stronger and more accessible.”