Minister of Tourism Edmund Bartlett heads a Jamaican delegation which departs for Canada today for industry stakeholder discussions on strategies to boost visitor arrivals from that country.

Bartlett told the Government’s information agency, the Jamaica Information Service that the meetings will involve representatives of several of Jamaica’s longstanding partners, including airlines, tour operators and travel agents.

Additionally, he said the opportunity will be used to re-launch Jamaica’s advertising and marketing campaign to strengthen promotion of the island to Canadians as a destination of choice for vacations and other visits.

Bartlett explained that this is being done to enhance Jamaica’s presence in Canada which has recorded a decline in the number of persons visiting the island in recent years.

In acknowledging that this development could be attributed to “economic shifts”, he said that innovative strategies are being explored to better enable Jamaica to regain a strong foothold in that market.

“We are going to lift the quality of the destination’s (Jamaica) offerings so that the visitor feels fully comfortable to pay what is required (for these) while getting high value (for their money),” Bartlett stated.