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News
August 15, 2007

In the Lymelite

Jacqui Sinclair’s ‘Tanqueray Tingle’ was our tipple for the summer, but with fall just around the corner, it looks like it might be time for a new drink. And in its sleek-shaped bottle with refreshing lime taste, and powerful kick, Lymelite might just be it.

“It may look like a girly drink,” says Kristol Jackson, brand manager for Lymelite, “but it still packs a powerful punch, so it is not just for girls, but anyone looking for a convenient, ready-to-drink mixed-drink that tastes great.”

The drink, limeade based, mixed with white rum (not overproof) and a few other secret ingredients, is a versatile cocktail, in that it can be mixed with other liquors for even more of an alcohol fix, but with its eight per cent alcohol content is still considered a significant drink in itself.

“Bottled by CMK Bottling Ltd, the company already produces a number of limeade-based drinks,” Jackson said, “and with a gap in the market for a relatively light, easy-to-drink, alcoholic beverage, we decided to create a drink that would appeal to all.” And so Lymelite was born. Visually, the slim bottle and sparse labelling emit a sophisticated look, easily accessible, especially to women.

Lymelite is available at Loshusan, HiLo, Texaco Star Mart, Esso Tigermart and bars including Medusa, and sells for a suggested retail price of $150.

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