Sting 27 is on LIME Mobile TV Channel 11
SUNDAY’S 27th staging of Sting, dubbed ‘The Greatest One Night Reggae Show on Earth’, has been subtitled The Collaboration. While that refers to the spirit of harmony among the performers – former rival deejays Beenie Man and Bounty Killer are among the ’13 warriors’ and will do a tag-team performance – there will also be a landmark broadcast collaboration.
From the MC’s first introduction on Boxing Day through to the last note of the marathon concert at Jamworld, Portmore, St Catherine, on Monday morning, Sting 27 will be broadcast live on LIME Mobile TV. It is a double first – Sting being carried on television in Jamaica as the action unfolds and also the newly launched LIME Mobile TV’s first live programming.
At the late November launch of LIME Mobile TV, Jamaica chairman Chris Dehring had promised there would be a Sting broadcast. Stephen Price, LIME’s Regional Manager for Special Projects, said that the concert will be shown on LIME Mobile TV’s channel 11, reserved for pay-per-view programming. However, viewers will not be required to pay extra, as it is included in the free introductory programming, where $250 call credit provides 200 minutes’ talk time and a week’s TV access.
“It is the first time ever any actual pay-per-view on Jamaican TV or subscriber TV is going to be broadcast,” Price said.
Price points out that it will be “a real television experience”, as the programming will be the same that is shown on pay-per-view television in the US. This includes a host doing backstage interviews with performers and a look behind the on-stage action at Sting.
He also said that no matter how many persons watch the programming, the quality of the broadcast will not deteriorate as it is the same broadcast as regular free-to-air television, but done digitally. “It will be the same quality for everybody,” Price emphasised.
“It is live and on,” Price said.
There is more ‘equality in quality’ at Sting 27, as Price said the Supreme Promotions team (which produces the event) and persons from LIME will be dressed by designer Romeich Major.
