TWO Trinidadian companies say they have merged to create one of the most comprehensive marketing groups in the Caribbean.

Abovegroup, a leading branding consultancy in the twin-island republic, and long-standing advertising and media services company Inglefield/Ogilvy & Mather Caribbean (IOM), announced last week that they have merged to form the new firm, Abovegroup Ogilvy.

The new entity said in a press release that it brings together two distinct but complementary groups of skills and experience under one roof. Its offerings, the release said, includes branded entertainment, branding, advertising, digital, strategy, public relations, traditional and guerrilla marketing, and media management.

“Our mission as a company is simple — to make the world a brighter place,” said Abovegroup Ogilvy director Tony Inglefield. “We mean it, and we’re going to do it in a way that benefits everyone — our clients, their customers, the public, the countries in which we operate, our peers and ourselves. People are tired of the old way of doing things. There is no point pretending that nothing has changed when everything has and is already busy changing again. Of course there will be some who prefer the status quo.

For everyone else, let’s get started.”

Other directors in Abovegroup Ogilvy include Russ Jarman Price, Alex Smailes and Gareth Jenkins.

Founded in 1993, IOM is affiliated with a range of agencies throughout the Caribbean providing a full range of services to clients. Clients include Coca-Cola, Unilever, Nestlé, Kimberly-Clark, Carib Brewery, Digicel, Caribbean Airlines, and International Committee of the Red Cross and ABIL, said the release.

Abovegroup was born in 2005, offering branding and identity, graphic design, photography, digital development and guerrilla marketing services. In addition, Abovegroup is actively involved in the creative industry.