IT’S that time of year when college students receive their diplomas and get ready to enter the real world. Once the celebrations are over, what is the next step for college grads?

Maribeth Kuzmeski, founder of Red Zone Marketing and a business author, recommends that grads start their job search immediately in order to find a full-time position. They will be entering the job market and competing with experienced job seekers.

“The first step: If you’re a recent college grad, start thinking of yourself as CEO of Me, Myself and I, Inc,” says Kuzmeski. “You need to be doing everything you can to get the word out about your brand.”

Good news and bad news await grads in the job market. The good news is that grads are more experienced using the Internet and social media to search for jobs compared to older job seekers. The bad news is that grads have less networking and communication abilities than older job candidates.

Networking is essential for grads trying to land a real-world job.

“Great networkers are capable of leaving something behind with everyone they encounter — a thought, a memory or a connection,” says Kuzmeski. “This is exactly what you need to do if you are in the job market. You need to make strong connections and become a relationship builder.”

Kuzmeski provides tips for new job seekers entering the working world:

* Update your résumé. You need your résumé and cover letter to display your talents and accomplishments. Include relevant internships, class projects or leadership roles. You want to stand out in a good way.

* Use LinkedIn to develop your online résumé. Many employers and hiring managers are using LinkedIn to view potential candidates. Be sure to include a photo, a list of past job duties and what you want in a future position.

* Try to communicate with a potential employer in person. Although the majority of job searching occurs online, it is best to present yourself face to face with a hiring manager. Bring a follow-up note or your résumé into the office.

* Make a video to stand out. To really create an impression among the competition, record a short video. You could use it to obtain an interview or as a thank-you note after an interview.

* Network among friends and family. Get the word out that you are looking for a job. These close connections may have networks that could be helpful to your job search.

* Prepare a quick speech. Even if you feel you can talk about your accomplishments for several minutes, please resist this urge. You want to be able to create a 15-second pitch when networking.

* Join professional organisations. It is a good idea to meet people in your desired industry. Go to seminars, trade shows or professional meetings that are associated with your career choice.

* Take that volunteer opportunity. Volunteering may also lead to more professional contacts. Plus, you can gain some beneficial experience.

* Don’t be shy. When attending a networking function, don’t be afraid to branch out and meet new people. The goal is to create new connections and networks.

“Entering the job market for the first time is certainly daunting,” says Kuzmeski. “Adding to that challenge for today’s college graduates are the millions of experienced professionals who are also looking for work. But by focusing on networking, you open yourself up to many more opportunities than just the ones you see on job boards or those being offered at your local job fair.”