THIS year’s Appleton Temptation Isle, otherwise known as ATI weekend, will for the first time offer to its patrons an inclusive experience for the entire weekend.

Darren Allwood, Absolute team member, confirms that all seven parties will include food and drink, not to mention local and international DJs. Allwood explained: “The ATI team is aware of the limited spending power of consumers and are committed to providing back-to-back parties with all that is needed for a more dynamic party experience. Inclusive drink and food at each party allows everyone to enjoy the weekend without limits.”

The new parties to the 2011 line-up are Naked, Smudge and Officially Diagnosed, patrons can expect these additions to provide a heightened ATI experience. The other events on the roster include Stages, Wild Sides, Pretty In Pink, Colours, and Heatwave, which entail a mixture of the party and concert, featuring performances from artistes, Djs and entertainers.

In addition to the weekend’s inclusion of local, international DJs and performers, patrons can expect to be treated to a weekend of entertainment, as the ATI promoters say they are prepared to roll out the red carpet.

“I’ve already been getting calls from foreigners who have no relation to Jamaica, other than that they came to Jamaica one year, enjoyed ATI and want information on how they can put packages for ATI weekend together,” Allwood noted.

The promoters of this prestigious event have paved the way for an 11th consecutive year and as such, they have always incorporated the elements of foreign party flavours with the Jamaican atmosphere over four days to complete a well-deserved stimulus package for partygoers.

The excitement takes place in Negril over the Emancipation weekend from July 29 to August 1.