Select Brands, importers of a wide range of Wines and Spirits to Jamaica, have announced the addition of Demerara Distillers to their portfolio. Demerara Distillers, which began as a sugar cane co-operative over 300 years ago, has since grown to be one of the most famous rum companies in the world, receiving — for the second year running — the Spirits Producer Trophy for the Americas and the Caribbean in the respected International Wines and Spirits Competition for 2011.

Their extensive portfolio includes Ivanoff Vodka, Tyler’s Liqueurs and Lord Roberts Gin. Most notable, however, is El Dorado rum. El Dorado — whose distinctive flavour is characterised by a deep, mellow sweetness — is a product of three centuries of tradition and expertise, and a production process unique to Demerara Distillers.

While the whole range of rums has consistently been singled out for a number of well-respected awards, most recently, El Dorado 15 YO Special Reserve was awarded The Best Rum Worldwide Trophy for the seventh time in the International Wines and Spirits Competition for 2011.

“We take great pride in bringing El Dorado Rums to our family, and the future prospects are extremely exciting,” said Andrew Desnoes, managing director of Select Brands. “El Dorado is an extremely well-respected rum and will be a lovely addition for rum lovers in Jamaica to complement their existing repertoire,” he added.