Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Business, Financials
August 4, 2012

London Olympics offers a boost to beleaguered BBC

LONDON – As senior BBC executives joined a conference call to discuss the previous night’s spectacular London Olympics opening ceremony, they teased each other nervously over the possible size of their television audience.

“We were joking and saying what we thought the audience might be,” said Roger Mosey, the director of London 2012 for the BBC.

Most BBC managers agreed that 20 million viewers would be a success and that 21 million would be a major boost for the broadcaster, which screened the lengthy spectacle long past midnight on its flagship channel, BBC One.

Official figures have now come in: The opening ceremony hit a peak of 26.9 million viewers — Britain’s largest TV audience since 1998.

A big success. And one that’s desperately needed.

The state-funded broadcaster is grappling with a government-imposed freeze on the mandatory £145.50 annual fee paid by TV users across the country that provides most of its £3.5 billion budget. About 2,000 of the company’s 22,900 employees are being cut, while some services have been closed and buildings are being sold off.

The broadcaster is also reeling from sharp criticism over its handling of Queen Elizabeth II’s Diamond Jubilee in June, when coverage of a showpiece river pageant — which saw a flotilla of 1,000 boats sail down the River Thames — was widely derided as lacking in gravitas.

“The pageant, everyone agrees, was not our finest hour,” Mosey said.

They appeared to get the tone wrong, treating the pageant to mark the queen’s 60th anniversary on the throne more as an entertainment piece than as a ceremonial milestone in British history.

Yet so far, the BBC’s ambitious — and technically tricky — Olympic plan has worked almost without a flaw. The broadcaster is screening 24 extra channels and 24 often simultaneous online streams, with the goal of offering the most comprehensive coverage ever of events at a Summer Games.

Ivor Gaber, professor of media and politics at Britain’s University of Bedfordshire, said a strong Olympic performance would boost the BBC as it prepares for the once-a-decade government review of its services and mission in 2016, and tough negotiations over its license fee.

“A successful Olympics — and though it is early days, all the signs look good so far — would be a great assistance as it seeks to defend its role as the national broadcaster,” Gaber said.

The BBC, which also holds Olympics rights through to 2020, paid about £60 million to broadcast the London Olympics.

The BBC’s success with Friday’s opening ceremony offered a sharp contrast to NBC in the United States, which has fielded plenty of gripes over its time-delayed coverage of the London Olympics. NBC has chosen to record major events and show them in US prime time, rather than screen them live.

“It wasn’t just getting 27 million,” Mosey said of the opening ceremony audience. “It’s the fact that it stayed at over 20 million for such a long time, and that it was delivering 19 million at half-past midnight that really knocked us out.”

Almost two million more viewers have watched the opening ceremony since then on the BBC’s online iPlayer catch-up service — a record for the system.

The BBC also broke the record for the number of unique browsers — its online audience measurement — visiting its sports website on Saturday and Sunday, and then smashed the figures on Monday and Wednesday, as viewers returned to work, and used office computers to keep track of Olympic action. A total of 10.4 million users — including 2.6 million users from outside of the UK — logged on Wednesday.

A video that was a highlight of Friday’s opening ceremony, the BBC-produced cameo in which the queen herself spoke to fictional spy James Bond (played by Daniel Craig) and then appeared to jump out of a helicopter with him, has been viewed more than 1.2 million times on the broadcaster’s YouTube channel.

The BBC’s dedicated Olympics app — which allows users inside the U.K. to watch 24 streams of Olympic events on their mobile device — has been downloaded 1.15 million times.

“You don’t think that you can pull off the trick of both delivering those big online audiences and television audiences, but actually the past few days has shown that you can,” said Mosey, who previously led the broadcaster’s coverage of the 2008 Beijing Olympics and the 2006 soccer World Cup.

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Falmouth mayor urges developers to comply with building standards
Latest News, News
Falmouth mayor urges developers to comply with building standards
March 15, 2026
MONTEGO BAY, Jamaica—Mayor of Falmouth, Councillor Collen Gager, is urging business developers within the municipality to comply with regulatory stand...
{"jamaica-observer":"Jamaica Observer"}
Man United sink Aston Villa to boost top-four bid
International News, Latest News
Man United sink Aston Villa to boost top-four bid
March 15, 2026
LONDON, United Kingdom (AFP)—Manchester United bolstered their bid to qualify for the Champions League with a vital 3-1 win against top-four rivals As...
{"jamaica-observer":"Jamaica Observer"}
Man nabbed trying to smuggle ganja hidden under dumpling into police lockup
Latest News, News
Man nabbed trying to smuggle ganja hidden under dumpling into police lockup
March 15, 2026
MONTEGO BAY, St James — A 43-year-old man is now heading to trial after allegedly attempting to smuggle ganja — hidden under a dumpling – into the Mon...
{"jamaica-observer":"Jamaica Observer"}
Pope criticises those who invoke God to wage war
International News, Latest News
Pope criticises those who invoke God to wage war
March 15, 2026
ROME, Italy (AFP)—Pope Leo XIV renewed his appeal Sunday for peace in the Middle East and criticised those who invoke religion to wage war, saying tha...
{"jamaica-observer":"Jamaica Observer"}
Over 100 students from ZOSO schools compete in national math finale
Latest News, News
Over 100 students from ZOSO schools compete in national math finale
March 15, 2026
KINGSTON, Jamaica—More than 100 primary and secondary school students from institutions across Kingston, St James, and Westmoreland participated in th...
{"jamaica-observer":"Jamaica Observer"}
Italy-US airbase in Kuwait hit by drone, no injuries
International News, Latest News
Italy-US airbase in Kuwait hit by drone, no injuries
March 15, 2026
ROME, Italy (AFP)—Italy's military said Sunday there had been a drone attack on the Ali Al Salem airbase in Kuwait hosting Italian and US forces, but ...
{"jamaica-observer":"Jamaica Observer"}
UPDATE: Second victim succumbs in Manchester bar attack
Latest News, News
UPDATE: Second victim succumbs in Manchester bar attack
March 15, 2026
MANCHESTER, Jamaica— Police are reporting that a second man has succumbed to gunshot wounds following a shooting incident at a bar in Land Settlement ...
{"jamaica-observer":"Jamaica Observer"}
Two brothers arrested in France over ‘deadly and antisemitic’ plot
International News, Latest News
Two brothers arrested in France over ‘deadly and antisemitic’ plot
March 15, 2026
PARIS, France (AFP)—A 22-year-old engineering student and his 20-year-old brother have been arrested in France over a "deadly and antisemitic" plot, a...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct