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Branded: Karen Willis-Mussington
Nestlé Consumer Marketing Manager for BeveragesKaren Willis-Mussington helps merchandising supervisor HuntleyHarrison with stocking the shelves.
Lifestyle, Local Food, Local Lifestyle, Style, Style Observer, Thursday Food, Tuesday Style
May 15, 2013

Branded: Karen Willis-Mussington

Nestlé Consumer Marketing Manager, Beverages

How did you land this job?

I was working as the Consumer Marketing Manager at Nestlé Ice Cream Division before, but two years ago I got a transfer to the Head Office as Consumer Marketing Manager for the Beverage portfolio.

How long have you been in this job?

I have been with Nestlé Jamaica Ltd for seven years. I spent five years with the Ice Cream Division and for the last two years I have been at the Head Office, working with brands such as Milo, Nescafé, Nesquik and Juicy Juice.

What’s great about your job?

Delighting our consumers. For instance, last week I got a call from a consumer who was upset about the unavailability of Nestlé Cappuccino at a particular store. I took her information, then spoke to the sales executive who ensured the stock issue was sorted out. Calling her to inform her that the product was now available at the outlet she usually goes to was a delight. Delighting our consumers is the high point of my job; this entails providing quality and nutritious products as well as interacting and participating in activities that bring me closer to them. Activities such as our MILO® Western Relays, MILO® Sports,

Nutrition and Lifestyle Clinics, Nestlé Wellness Days, Community Fests and other events/ sponsorships. Another great thing about my job is relationship building . In this role I have developed meaningful and lasting relationships both inside and outside the organisation.

Tell us something we might not know about your brands.

MILO® has been manufactured in Jamaica at our factory in Bybrook since 1963. Today the product is exported all over the Caribbean and can be considered a staple in most Jamaican homes. The brand NESCAFÉ is celebrating 75 years, and more than 5,500 cups of NESCAFÉ instant coffee are consumed every second, with different varieties catering to different tastes and preferences around the globe.

Why are Nestlé products attractive options for customers?

Nestlé is the world’s leading nutrition, health and wellness company and has invested time and resources to ensure that the products we supply are of the very best quality. A perfect example of one such product is MILO®, which is not just any delicious “chocolate drink” — it is fortified nutrition. It is specially made to help you perform at your best while providing the essential vitamins and minerals needed to take you through the day. The brand also captivates its target with its unique taste. “Nothing tastes like … MILO®”

Where can consumers find out more about your brands?

Consumers can contact our Nestlé Consumer Services Department:

Telephone: 1-888-1-NESTLÉ/ 968-5538

Email: consumerservicesjm@cbr.nestle.com

Or visit our website: https://www.highfiveforlife.com

Win! Win!

To win answer this simple question:

Name five products that are manufactured or distributed by Nestlé Jamaica Ltd.

The first 5 Thursday Life readers to send the correct answer by e-mail to marketingpromotion@jamaicaobserver by noon today, Thursday, May 9, will each win a gift basket courtesy of Nestlé Ltd. You must include your name, occupation and telephone number.

 

Nestlé Consumer Marketing Manager for Beverages KarenWillis-Mussington speaks to MegaMart customer Sonia Deanabout Milo.
Nestlé Consumer Marketing Manager, Beverages, Karen Willis-Mussington, has six giftbaskets stocked with Nestlé products for six lucky Thursday Life readers.

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