A brand new Flexx
AS a member of vocal group TOK, Xavier ‘Flex’ Davis is used to pitching the quartet’s songs on radio. Now that he is host of his own show, the singer finds himself on the other side of the fence.
Since late May, Flex has called the shots for Flexing, a one-hour programme that airs on Radio Jamaica on Friday nights, starting at 10:20.
“This is another exciting and informative chapter in my life as it is the first time I am actually in the seat of the interviewer…I am always the interviewee,” he told Splash. “It is really different when the shoe is on the other foot.”
To date, dancehall artistes Bugle, Richie Loops and Chico have appeared as guests on Flexing. Its host says his aim is two-fold: interview entertainment insiders on current industry issues, and expose the music of aspiring artistes.
“I believe a lot of good songs are not getting airplay so I will take this movement as an opportunity to do these artistes justice and get them some exposure,” he said.
Though less than one month on the job, Flex says he has already experienced the pressure many disc jockeys face.
“I am frequently approached by younger acts who want to get their songs played. Usually, they want me to listen to their CDs as I own my own label called Explosive Productions, but now they want me to get them played,” he disclosed.
Getting airplay has not been a problem for TOK, a quartet that emerged during the 1990s when vocal groups were the rage in dancehall music.
Flex, along with colleagues Craigi T, Bay C and Alex, are arguably the most successful of these groups. Their hit songs, including When Eagles Cry, the anti-gay anthem Chi Chi Man and Footprints, have earned them faithful fans in countries like Japan.
He points out that Flexing does not mean the end of his substantive job with TOK. The group is presently promoting their latest singles, Shell It Down and Walk and Broad Out.