AN industrial sewing machine is an unlikely piece of equipment that you will find in a recording studio. For Sanjay Norman, however, they all fit together like hand in glove.

A producer and fashion designer, Norman’s Outta Space Records studio is located in his house on Clover Drive in Mandeville, Manchester.

Certified in fashion designing at Garmex HEART Academy in Kingston since 2009, he said dancehall fashion has always fascinated him.

“I do high-end dancehall fashion — I don’t do nutten normal — hence the name Outta Road. I work outside of the box,” he said.

The 28-year-old said his journey into producing came after seeing his cousin’s, D3 (Dalton Crawford), recording on YouTube.

“I called him, asked about it and he told me. I wanted to do something like that, so I bought some equipment and started to practice. I familiarised myself with music production and last year the studio was a reality,” he said.

He said both careers have been working out nicely as many persons who use the studio end up commissioning him to make outfits.

“When they come and see my design samples, they are excited and I end up with the job of recreating something like it for them,” he told Splash.

He has since started the construction of a separate building to house his studio at the back of his home.

Armed with a recent distribution deal from Hapilos Entertainment, he said he is definitely going places.

He recently recorded D3’s single Fire Pon Satan and Dwayno’s track Gone Too Soon.

Not satisfied with the level of airplay his songs are receiving, he has turned to the Internet.

“It covers a wider spectrum. Nowadays people more digital, the Internet really works,” he said.

Norman has also started a weekly party series, Outtaspace Freestyle Fridays, where “every artiste can spit lyrics, and have it placed on YouTube.”

Coming into this business, he said, one must have a plan.

“You must have a strategy; making music is one thing, but getting it out there is another,” he said.