NEW YORK, US (CMC) — Haiti’s Ministry of Tourism has launched the country’s first-ever television advertising campaign aimed at attracting visitors from the United States.

Developed in partnership with Cablevision, the fully-integrated campaign features 30 TV spots, a 24/7 dedicated destination channel — Haiti: Experience It! — located at Cablevision channel 650, and online exposure.

“Haiti is taking a giant leap forward today toward recapturing her place as one of the leading tourism destinations in the Caribbean,” said Stephanie Balmir-Villedrouin, Minister of Tourism and Creative Industries.

“We couldn’t be more pleased to have partnered with Cablevision, on this campaign and can’t wait to showcase Haiti’s tourism charms to New York-area viewers,” she added.

Television ad spots developed for the new Haiti tourism campaign are targeted at members of the Haitian diaspora, as well as mainstream leisure travelers, Balmir-Villedrouin said.

She said ads will air across major cable networks in the New York tri-state area, including CNN, A&E, The History Channel, Food Network, AMC, Discovery Channel, and News 12, reaching an estimated one million households.

“This innovative new campaign not only helps to put Haiti firmly back on the tourism map by raising awareness, but it also gives consumers the chance to plan their travel through our very own interactive channel,” Balmir-Villedrouin said.

“Haiti: Experience It!”, the dedicated destination channel component of the Haiti tourism campaign, provides viewers with a convenient, interactive travel planning resource right on their own TVs, she said.

Using their cable remotes, Haiti’s tourism minister said viewers can search and select from a library of on-demand long-form videos providing in-depth information on attractions, hotels, tour guides, events, beaches, and more 24 hours per day, seven days per week.

“Our new campaign will run for an initial period of five months ending in June – though this is just the beginning.”.

“Just as behind every mountain there are more mountains in Haiti, so too will our marketing efforts continue to grow and surpass the achievements to date,” she added.