The energy drink for an active and demanding lifestyle, Supligen, has forged a partnership with the Jamaica Amateur Bodybuilding and Fitness Association (JABBFA) for the National Championships & Fitness Expo.

This partnership marks the fourth year running that Supligen will be title sponsor for the event.

Craig Williams of Seprod Group of Companies said that Supligen is very excited to be partnering with JABBFA for a fourth year. He noted that their partnership is part of a bigger picture on a regional level for the Supligen brand.

“This is not just a Jamaican activity, it’s a regional thrust towards Supligen… Anything that deals with health and fitness we are on it, but most importantly, we are all about the Caribbean lifestyle on the go. So you’ll see us if you go to Barbados. We are a part of the fitness community there. We are a part of the fitness community in Trinidad and Dominica as well,” Williams said.

The competition — which focuses on men’s bodybuilding and physique and women’s fitness, physique, body fitness and bikini fitness — is slated to be held August 26-27 at the University of Technology (UTech) auditorium. This year, JABBFA has added a new category to both the men’s and women’s sections of the competition. The new categories this year are ‘Light Heavy’ for the men’s, and ‘Fitness Diva’ for women competitors over 40 years old.

Minister of Sport Olivia Grange commended JABBFA for the tremendous work they have been doing to transform the fitness landscape in Jamaica and for creating greater awareness of bodybuilding. Jamaicans are recognising the importance of health and wellness and many have adopted their lifestyles to include fitness, healthy diet, rest and relaxation, Grange noted.

“While health and wellness are seen mostly from an individual perspective, as a country, we must also view health and wellness from a national and even global perspective,” Grange added.

Grange also congratulated title sponsor Supligen for supporting JABBFA and the National Championships & Fitness Expo over the years.

“Your contribution to the development of sport is well noted and appreciated,” Grange said.

Grange, who was absent from the launch, had her greetings read by the senior director of Sports in the Ministry of Culture, Gender, Entertainment and Sport, Florette Blackwood.

The competition represents Jamaica’s largest national championship and will see over 100 athletes participating for the ultimate Mr and Ms Jamaica crown. The National Championships and Fitness Expo also will feature a fitness village with over 30 exhibitors expected to showcase their sporting goods and products.

The action on the stage on August 27 starts at 6:00 pm. General admission is $2,000, VIP $4,000. Season tickets for both August 26-27 are $3,000 each.