‘Sher’ entrepreneurship
DHQ Sher with her Da Kweens lipstick<strong></strong>
Entertainment
January 4, 2017

‘Sher’ entrepreneurship

DHQ Sher shot to prominence in 2012 when she won the Dancehall Queen competition. Now she has added entrepreneur to her résumé with the launch of the lipstick line Da Kweens.

“I really saw the need to start this type of business as I really like cosmetics. Also, I wanted females to feel confident and sexy as it relates to their appearance,” she said.

Launched one month ago, Da Kweens is available in 24 matt shades and three flavours of lip gloss. Manufactured in the United States, Sher said the first batch, which contains 1,200 lipsticks, were sold out in approximately two weeks.

In addition to promoting her cosmetics, DHQ Sher (given name Sherine Scarlett) is preparing for a tour of England in February.

The 25-year-old entertainer has shown off her moves in several music videos, including Aidonia’s Boring Gal, Kalado’s Personally, Konshens’s Walk and Wine and Jiggle.

— Simone Morgan-Lindo

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