Up -and-coming singjay Pritti Shu is currently promoting his latest single Gangsta . Released earlier this year, the entertainer said the single is not the typical “bad man” song.

“It is one of those songs that tell you not to judge a person by their appearance. Never consider a person to be a weak fence just by how quiet he or she may seem,” he told the Jamaica Observer yesterday.

Gangsta is produced by United Kingdom-based Black Liberty Records.

“Our music is very dominating worldwide so I am hoping that this one will be a crossover single. I want it be one of those timeless songs that will remain fresh in the minds of listeners 20 years from now,” he said.

In addition to promoting Gangsta, Pritti Shu said he is preparing for a couple of shows in sections of the Caribbean later this year.

Born in Huntley District in St Elizabeth, Pritti Shu (real name David Robinson) relocated in his teens to Kingston where, he attended Papine High School.

He said music was always his calling. However, his interest was piqued at 11 when he attended a stage show with an older brother.

In 2012, Pritti Shu got his break when he recorded High Roller on the DownSound Records imprint. His other tracks include Wutlis Cutlis and Protect Me Oh Jah.

— Simone Morgan-Lindo