It was an afternoon of excitement last Friday, when Fontana Pharmacy hosted its inaugural staging of ‘Project Natural’ at its Montego Bay location.

The Fontana team and a number of suppliers and customers were out in their numbers to celebrate the natural hair community.

Host Daina Dyer, Miss Kingston and St Andrew Festival Queen 2017, as well as popular natural hair influencers Jessica Sylvester, Vivianna Grant and Tiffany Samantha engaged with ‘Naturalista’ customers, sharing tips and tricks to help guide their natural hair journeys.

Customers enjoyed discounts, giveaways, free hair consultation/analysis, and had the opportunity to participate in the ‘Rock The Runway’ contest, expressing themselves boldly and confidently with their own natural hairstyles.

A host of natural hair brands were also on show, with giveaways, demos and guidance to the ‘Naturalistas’. They include Alikay Naturals, (Ettenio, TGIN Naturals, Kurlee Belle, Garnier Whole Blends, Garnier Fructis Curl Nourish, ORS, Aunt Jackies, Creme of Nature, Curl Care, Grandma Dots, Gwen Estelle Naturals, Jamaican Mango and Lime, Kera Care, Kumea’s Hair Perspective, Lady Shelly Beauty, Lotta Body, Mielle Organics, Orion, As I Am, and Shea Moisture.

“We’ve heard the requests from our customers for more information and dialogue regarding natural hair, and we had to respond,” said marketing administrator at Fontana, Craig Wilmott-Simpson, adding that Fontana carries a lot of products that cater to the natural hair community.

The Jamaica Observer West brings you highlights.