JAMPRO reopens New York office on Monday
KINGSTON, Jamaica — The Jamaica Promotions Corporation (JAMPRO) says it will reopen its office in New York City on September 17 as part of its revamped marketing strategy to target the Tri-State area for investments and exports.
A release from the agency this afternoon outlined that a number of activities will be executed surrounding the opening, all of which will be led by Minister of Industry, Commerce, Agriculture and Fisheries (MICAF) Audley Shaw.
On September 17, the team will host an Exporters’ Roundtable to promote Jamaican products to suppliers and distributors, as well as an investor luncheon to present business opportunities to potential investors including members of the Diaspora.
The luncheon will focus on presenting opportunities in agribusiness, tourism, logistics, manufacturing and film, in an effort to diversify business in Jamaica’s key sectors.
Later that day, the agency said it will have an official reception and ribbon cutting ceremony at its new location inside the Jamaica Consulate in New York. The office will join JAMPRO’s Toronto, Canada location to form the Agency’s North American Regional Offices (NARO).
With JAMPRO moving towards new marketing strategies to widen its reach internationally, including the use of in-market partners and exploring new global connections to boost Jamaica’s brand, JAMPRO President, Diane Edwards said the Agency felt it necessary to reopen the office and establish JAMPRO’s presence in the Tri-State area.
“JAMPRO believes this is a crucial move to capitalise on the business possibilities that exist in the US. With this new focused office, we will now be more targeted in our promotions strategies and attract more investment dollars to the country,” Edwards said regarding the reopening.
“In addition, a large number of goods exported from Jamaica also go directly to the US, and so the office will act as a facilitator in this process; linking buyers of Jamaican products to manufacturers at home,” she added.
JAMPRO, an agency of the MI CAF, has as its mission to drive economic development through growth in investment and export.
