KINGSTON, Jamaica — Members of the local tourism industry are in mourning, after learning of the tragic death of Peter Morrow the co-owner of the popular Jamaica Inn in St Ann.

Morrow passed away on Thursday in Ocala, Florida after a small plane in which he was travelling crashed into a vehicle. The crash reportedly killed Morrow and the other passenger on board when the aircraft tried to make an emergency landing near an outdoor shopping mall in north Florida, the Tourism Ministry said.

“On behalf of all of the Government of Jamaica, I would like to offer my condolences to the family and close friends of Peter Morrow, during this very difficult time. We are deeply saddened by this news and extend my deepest sympathies, especially to his brother Eric,” said Tourism Minister, Edmund Bartlett.

“Mr Morrow was a brilliant businessman who knew the value of excellent customer service and a kind smile. His passion for tourism is truly unmatched and our local industry will not be the same without him. May his soul be at peace with our Heavenly Father,” Bartlett added.

According to US news media, the Beechcraft Baron aircraft had just taken off from Ocala International Airport for a maintenance flight before it “crash landed” on a six-lane road, hitting power lines and a Sports Utility Vehicle. The elderly driver of the vehicle was taken to the hospital and is reportedly in stable condition.

“I also wish to offer my condolences to the staff of Jamaica Inn, including General Manager Kyle Mais, who I am sure, are shocked and saddened by this news. I offer you my thoughts, prayers and well-wishes during this dark time,” said Bartlett.

According to the ministry, Jamaica Inn was established in 1958 in the tourist resort town of Ocho Rios and has been managed by third-generation owners Peter and Eric Morrow, since the 1980s.

Over the years, the luxury hotel has welcomed many celebrity guests and government officials such as Marilyn Monroe, Arthur Miller, Sir Winston Churchill and Princess Margaret, the ministry said.