LONDON (AP) — Around 100 million discounted meals were eaten by British diners during August as part of a Government drive to encourage nervous customers back to restaurants.

Figures published yesterday by the Treasury department show that the so-called “Eat Out to Help Out” scheme for August cost more than envisioned. It is set to cost a lot more as participating eateries have until the end of September to make claims.

Under the programme, sitting customers could receive a 50 per cent discount on food and non-alcoholic drinks at participating restaurants between Monday and Wednesday up to 10 pounds (US$13) per person. Food outlets from Michelin-starred outlets to international burger chains then get the discount reimbursed by the government within five days.

Critics say the scheme was short-term gimmick by the Government to court public favour following a series of missteps on the coronavirus front and merely shifted dining habits from the end of the week to the start. Many say the scheme did not change the underlying dynamics facing the industry, as summer turns to winter and people will be largely forced to eat indoors, which is more conducive to spreading the virus.

Lorenzo Nargi, co-director of three Lorenzo Italian restaurants in south-east London, said the scheme was not good for structure of the business and that customers had fallen sharply on non-discounted days.

“All this has done is messed us about,” he said. “It ultimately stripped revenue from other days.”

By the end of August, the cut-off point, the Government said the scheme had cost it 522 million pounds (US$680 million), 22 million pounds more than estimated.

Citing figures from the online reservation company, Open Table, it said early-week business in August was up by more than 50 per cent from the year before. That’s a sharp contrast to July, when restrictions were eased and restaurant bookings were down 54 per cent on average from Mondays to Wednesdays.

For August 31, it said bookings were up 216 per cent from the same day in 2019.

Treasury chief Rishi Sunak said the scheme helped protect the jobs of 1.8 million people working in the hospitality sector and boosted the country’s economic recovery from the coronavirus-recession, which saw economic output in Britain shrink by around 20 per cent.