T.I. joins cannabis company as social justice ambassador
Rapper T.I. has joined cannabis company, Viola Brands, as its social justice and reform ambassador.
The Grammy Award-winning artiste will
partner with Viola, the company of NBA veteran Al Harrington, to increase
minority representation within the industry.
“I have the utmost respect for Al [Harrington] and all the work he has done with Viola to increase minority representation in cannabis and help black and brown communities who have fallen victim to the War on Drugs,” T.I. said.
The Whatever You Like rapper will lead strategic impact initiatives
through the company’s charitable arm, Viola Cares.
“Together we will expand
social justice reform by providing tangible resources for disenfranchised
communities opportunities to build economic autonomy within the cannabis
industry,” T.I. said.
