Signaling a desire to become the leading data analytics firm in the Caribbean, credit bureau Creditinfo Jamaica says it is rebranding to EveryData Jamaica Limited.

CEO of Creditinfo Jamaica Limited, Christopher Brown, in making the announcement of the imminent rebrand, said the company is making significant technological investments toward its ability to rapidly transform all forms and volumes of data into high quality business insights, in addition to its credit bureau services.

“While we will, at our core, remain focused on credit reporting and risk management, we have developed systems, processes, products, and solutions that are geared toward managing and utilising data to advance organisational efficiencies in this increasingly digital era,” Brown said in a news release.

“We, therefore, are announcing this expanded facet of our operations through this name change and rebranding. In essence, we are now more than just a Credit Bureau,” he added.

Group CEO Kristinn Agnarsson, who oversees all of the company’s operations across the Caribbean, reassured partners that governance structure and commitment to the Caribbean market will remain unchanged through this rebranding exercise.

“The future of business is data. Our focus is to become that preferred partner businesses rely on to make sense of big data toward making better decisions, reducing risk and improving their profitability. At our core, we also remain driven by the extent to which our solutions will help to democratise affordable credit in the markets we serve,” Agnarsson said.

“We will measure our success by our profitability, by how strong our connections are with all our partners and by our employee satisfaction levels. The rebrand allows us to reset and strengthen our perspective around these important goals,” added the group CEO.