Not just another bush or herbal establishment, health and wellness company Jah-Jireh Herbal Limited said it has for the last half decade been a beacon of nutritional support, helping to save lives while treating some of the most common illnesses.

Based in Kingston, the company founded and operated by entrepreneur Martello Melville was started out of a divine revelation rooted in the teachings of Genesis 1:29 [Then God said, “I give you every seed-bearing plant on the face of the whole earth and every tree that has fruit with seed in it. They will be yours for food (NIV)].

“Jah-Jireh Herbal Limited is a divinely inspired natural health and wellness company which has been changing lives and helping others to enjoy better health with our herbal nutritional supplements and potions which targets some of the most common lifestyle illnesses.

“Many associate Jamaica with Blue Mountain coffee and reggae music, but there are also powerful hidden treasures right in our backyards that can help people to ward off illnesses and live healthier, longer lives. Our beautiful island Jamaica has been blessed with over 350 species of native herbs and plants and Jah-Jireh Herbal has been divinely inspired according to Genesis 1:29, to utilise these herbs to help you enjoy a better quality of life,” said Melville who also operates as the chief executive officer (CEO) of the company.

Producing over 30 nutritional supplements powered by the tagline “Drink to Life” and catering to improved memory and focus, immune boosting and catering to people suffering from a number of non-communicable diseases (NCDs), Melville said the brand has been growing in recognition and currently services a wide cadre of clients locally and overseas. Available in a number of pharmacies and retail outlets locally and in the Cayman Islands, Jah-Jireh Herbal can also be found online through the company’s website.

“Some of the most sought after products include our Immune A+D, Heart Vita, Lung Vita, ProsX, Fibrox, Cancer Vita, Live Vita, Kidney Vita, Epi Vita, Sickle Vita, Ulcer Vita, Gluco Vita among others. As a number of the names suggest, these powerful nutritional supplements aim to counter debilitating illnesses such as cancer, cystic fibrosis, ulcer, sickle cell, epilepsy, diabetes, prostate issues along with other conditions with which people suffer,” Melville stated.

“Our vision is to formulate innovative products that benefit the human race and in our quest to provide a complete executive nutrition profile, we also offer body scan and consultation services. Documented in our testimonials the Jah-Jireh brand has been proven to work and is making a significant difference in the lives of people all over the world,” the CEO added.

With the nutraceutical industry and the demand for more natural remedies growing in popularity across the globe in the last few years, Melville said his company having already secured a foothold in the space, is now working to carve out a greater chunk of the market share.

“Going forward the objective is to gain at least 1,000 new customers or to increase our current customer base by a minimum of 40 per cent within the next three years. This we will work towards achieving on implementing a number of initiatives, driven by the introduction of new products and increased marketing and promotion, built around a greater digital and on the ground presence. The goal is to also implement a brand ambassador programme within the targeted period,” Melville said.

“As a small business we are currently working to strengthen our distribution channels as we build partnerships to increase sales, drive export and penetrate new markets globally. We also hope to expand annual revenues by 30 per cent in the next three years having large global retailers such as Amazon, Walmart and Shopify as some of the outlets through which we will push products,” he further noted, highlighting the launch of three new products which included its BlueMocho coffee, granola and chocolate bars that have been recently released to market.

“We are committed to building a solid business structure, which can support the vision and

mission of becoming a global business that supplies high quality and effective nutritional supplements at competitive prices; provide business and job opportunities to drive economic growth and secure profitable returns on investment,” the company’s mission outlined.