Next gen focus for 2023 Guinness Sounds of Greatness
After a successful staging of the grand return of the Guinness Sounds of Greatness (GSOG) clash competition last year, the widely anticipated event is back again with a commitment to exceed previous standards and elevate its offerings.
The competition is redirecting its attention towards nurturing the next generation of aspiring disc jockeys, ensuring that they receive the best possible support and resources to help them succeed in their career pursuits.
While in past years GSOG focused on clashes between veterans in the industry, this year Guinness has chosen to shine the spotlight on the next generation to inspire Gen Zs to continue the iconic tradition.
Former GSOG winner DJ Naz Gurl Power said she is thankful for the positive spotlight the competition has afforded her.
“I am excited to see what the next generation has to bring to this clash and, as usual, I’m hoping that I can see more women dominating this industry. I’ve entered many competitions before but it feels great knowing that I am the first woman to win Guinness Sounds of Greatness. Women are often overlooked in this industry and I am happy that Guinness provided a space where women can be recognised and honoured,” she said.
Now in its 15th staging, the competition will feature musical battles between some of Jamaica’s hottest up-and-coming DJs who will vie for $1.5 million in cash and prizes and year-long bragging rights.
The grand finale is slated for July 7, which will be preceded by two semi-finals during which four DJs will go head to head with only two advancing to the finals for a chance to be crowned the ‘Nex Gen GSOG Champion’.
In addition to these clashes, there will also be an international clash between Warrior Sound from Germany and Dynamic Sound from Sudan.
Guinness Brand Manager Nadine Hylton promises that 2023 will be nothing like patrons have ever seen before.
“I’m really excited about GSOG this year. We understand how difficult it is to break out in this industry, so we want to help these young, talented DJs to get the recognition they deserve while giving patrons a glimpse of the future of Jamaica’s clash culture,” she said.
