Old Crisis shares joy
SIX teenage entrepreneurs, owners of clothing brand Old Crisis, have contributed to the deepening of the Christmas spirit this year as they shared their good fortune with children at Stony Hill Basic School last Tuesday.
The six — Joey Bogdanovich, Jordon Dennis, Carmelo Onfroy, Kaden Harris, Zack Foster and Thierry Silvera — gave gifts of books, toys and cash valued at $600,000 to the school, and spent the morning playing and interacting with the children.
“Spending time with the kids was most definitely the best part of the morning because, at the end of the day, it’s all about them and seeing smiles on their faces as they received their gifts; I am sure we enjoyed the treat as much as they did. We did this because we believe more young people should become involved in sharing with others who are less fortunate,” said Bogdanovich.
The youngsters started the business in 2022 and, according to Bogdanovich, “The brand was created by Carmelo. He got us together and told us we’re going to start the brand. We all liked the idea so we joined him in the venture.
“This Christmas we decided that the community gave us a lot of support and we wanted to give back as much as we could so we sponsored a fun event for the children. We bought gifts for the kids — because it’s Christmas time — and we gave the school a cheque for 200K [$200,000] to put towards books that they may need. Overall, it was a very unique day and it turned out perfectly.”
The Old Crisis brand currently focuses on the production and branding of T-shirts.
The name Old Crisis demonstrates depth of insight on the part of these young people who were inspired by the concept that there is “nothing new under the sun”.
“The essence of human kindness and generosity remains timeless. In the context of any initiative it implies that while your act of giving may be unique, the fundamental idea of people coming together to support one another has been a constant throughout history. It’s a reminder that, even in the novelty of your endeavours, you are part of a broader, timeless narrative of communal care and compassion,” he said.
“The past year was successful for us so it was only right for us to give back to the community,” added Bogdanovich.