Jaydon Hibbert inks endorsement deal with KFC ahead of Paris Olympics
Triple jump sensation Jaydon Hibbert, one of Jamaica’s most exciting young athletes, has inked a brand partnership with fast food giant KFC.
The partnership with the world under-20 record holder begins on the eve of the 2024 Paris Olympics, where Hibbert will represent Jamaica on the world stage, KFC franchise holder Restaurants of Jamaica (ROJ), said in a press release.
“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” Andrei Roper, ROJ’s marketing manager, said.
Triple jump star Jaydon Hibbert laughs during the signing ceremony for his brand partnership with KFC.
In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru later in August.
Roper continued, “Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes. We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.”
Hibbert will appear in upcoming KFC brand and retail marketing campaigns, ROJ said.
Meanwhile, the 19-year-old expressed his enthusiasm over the partnership.
“I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I’m excited to see what the future holds. Without question, it’s a big deal,” he said.
