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Finding ‘Solace’ through life insurance
Kerry-Ann Chong, director of sales service and channel delivery with Scotia Insurance.
Health, News
July 28, 2024

Finding ‘Solace’ through life insurance

FACING the loss of a loved one is an emotional and challenging time. While mourning, families are frequently confronted with the harsh reality of funeral costs, medical bills, and other end-of-life expenses, leading to financial strain during an already difficult time. Planning for this time is one of the greatest acts of love you can show your family. Ensuring your family is protected from the potential debt associated with your passing allows them to focus on celebrating your life rather than worrying about costs.

Debts after a loved one’s passing including mortgage or loan payments as well as funeral-related expenses can be a significant burden for family members.

“The best way to combat the financial burden associated with death is through life insurance. Life insurance provides a financial safety net for your loved ones. Scotia Insurance’s newest policy, Solace, addresses this issue head-on, offering a straightforward solution designed to protect families from final expenses such as funeral costs and medical bills,” shared Kerry-Ann Chong, director, sales service and channel delivery with Scotia Insurance.

Despite the benefits of having a final expense policy, many people are hesitant to purchase life insurance. This reluctance often stems from lack of knowledge and cultural beliefs.

“Many individuals are simply unaware of the benefits and affordability of life insurance policies. This gap in knowledge prevents individuals from understanding how life insurance can protect their families financially,” explained Chong.

In Jamaica, there are also cultural stigmas attached to purchasing life insurance. Some people believe that buying insurance is an invitation to death, while others think it is unnecessary. This mindset is more prevalent among older generations, who may have experienced issues with insurance claims in the past.

To overcome these barriers, it’s crucial to educate individuals about the importance of life insurance and address cultural stigmas directly. Highlighting the benefits and reliability of modern policies can help change perceptions.

Solace is a final expense policy specifically geared towards ensuring that the financial burden of funeral arrangements and related expenses does not fall heavily on the shoulders of grieving families. With a fast turnaround time of 24 – 48 hours on claims and digital ease coupled with affordable costs, it offers great value and convenience.

Chong notes, “Clients have expressed how easy it is to just click a tab on the mobile app and apply for insurance, and within a week, they are in receipt of the contract. The affordability is a key highlight, with costs as low as $2,618.76 monthly for a woman aged 25 with a coverage of $1.5 million.”

Further underscoring the ease of digital enrolment, Chong shares, “Scotia Insurance has made it incredibly easy to enrol in the Solace plan through our digital platforms. Potential policyholders can complete the process in five simple steps via the
Scotia app. The digital approach not only simplifies the enrolment process but also makes it accessible and convenient for everyone, eliminating the need for extensive paperwork and in-person visits.”

Additional features of this plan include a guaranteed issue policy, which means that there are no medical exams or history required for eligibility. Solace includes an accidental death benefit — in the event of accidental death, the payout is doubled (accidental death benefit in addition to the death benefit). There are no hidden policy or administrative fees, making it a cost-effective option for individuals seeking to provide for their final expenses.

Chong went on to note that, “Life insurance is able to provide that peace of mind, making it an essential consideration for anyone looking to safeguard their family’s financial future.”

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