Dancehall artiste Delomar, formerly of RDX, takes a bold stance with his latest track Taps & Roses, released under his label, RekitRalf Music.

The song addresses the increasing culture of social media begging, spotlighting the lengths some will go to exploit their platforms for monetary gain. It harshly critiques the extreme measures social influencers will resort to on platforms like TikTok to get money out of the pockets of their followers, which has given rise to another mode of scamming on social media.

Taps & Roses is inspired by a viral video featuring a prominent male Jamaican TikTokker who claimed he would do anything for money.

“That video really struck a chord with me. The blatant ‘do anything for cash’ approach is alarming. It’s crucial to highlight this troubling trend through music and encourage a conversation on the integrity behind our social media personas,” Delomar explains. “Using your platform to earn a living is one thing, but where do we draw the line? I felt compelled to voice out because we need to scrutinise and rethink this trend of extreme antics for cash.”

Since its debut, Taps & Roses has been spinning on major stations, including
SunCity FM, Irie FM, and Zip FM, receiving high praise from DJs and listeners alike.

The song’s candidness and forthright lyrics have garnered acclaim for catchy rhythm and the message.

Despite backlash from the TikTok community, the track has stirred a significant conversation about the implications of social media influence and morality.

According to www.varonis.com, cyber-begging or digital exploitation has become a growing concern worldwide. Recent studies shed light on the escalating issue of cyber-begging, which has created a new pathway in the cybercrime arena, which is predicted to inflict costs nearing trillions globally by 2025.

Taps & Roses prompts listeners to reflect on the sustainability of these burgeoning social media practices.

The song is available on all major streaming platforms and its release came alongside a striking music video directed by Prime Concepts, which is available on YouTube.