MADRID, Spain (AFP) — A 26-year-old Briton has died after he fell from a bridge in Spain when he climbed it to make content for social media, authorities said on Monday.

The unidentified man was with another Briton, aged 24, when he plunged to his death on Sunday morning from the cable-stayed bridge in Talavera de la Reina, 110 kilometres (70 miles) southwest of Madrid, the city council said.

“As far as we have been able to learn, they had come to Talavera to climb the bridge and create content for social networks, which has resulted in this disastrous and sad outcome,” Talavera city councillor for public security Macarena Munoz said.

Spanish media said it had rained heavily in Talavera before the accident, which may have caused the bridge to be slippery.

With its 152 wire ropes and sweeping views of the surrounding countryside, the bridge has long drawn daredevils and social media creators, who climb it despite this being banned.

“We have reiterated on many occasions that it cannot be done under any circumstances,” said Munoz.