Jamaica Family Fest, the destination family event for Heroes’ Weekend, has returned to its popular venue the Kingston Waterfront this Heroes’ Day, Monday, October 21.

The wholesome, all-ages event had originally moved to Hope Gardens for last year’s staging, but the organisers felt that the original venue — the Kingston Waterfront — was ideal for the 10th staging of the all-day festival this year.

“Kingston Waterfront is home to Jamaica Family Fest and so we decided to take the event home for this year’s 10th staging. We are going all out as well because it’s a celebration and a milestone achievement for any event. Look out for some interesting additives to the offering this Heroes Day,” Andrew McKenley, director of Gospel LinkUp Foundation and promoter of the event, explained.

Dubbed as a fun day, expo and concert, the event’s organisers have partnered with several corporate entities, among them Popeyes, Krispy Kream, Little Caesars, Lasco Manufacturing, as well as entities like the Ministry of Labour and Social Security, to not only offer an extended food and shopping village but also give employment opportunities and information sharing to all patrons.

“We try to find ways to not only entertain patrons at our events but to also provide useful information and opportunities for the average Jamaican parent. Services like discounted shopping for grocery items, job opportunities and a public space that families can enjoy together has been our mission from our inception fourteen years ago,” Andrew McKenley added.

Montego Bay can also look forward to Jamaica Family Fest being staged in December as a pre-Christmas Shopping Expo and Fun Day, instead of the Heroes’ Weekend staging extended to the second city two years ago.