KINGSTON, Jamaica – Breakthrough Communications on Monday introduced four new business communication services which it said are tailored to meet the evolving needs of the corporate sector.

Corporate social media management, event management, video production and neuromarketing research were unveiled as the latest additions to the company’s portfolio at the launch event, ‘Breakthrough Reimagined’, held at the AC Hotel in St Andrew.

“We are thrilled that our clients drove this change because it was their queries, their input, their feedback that led us to offer these services,” said the company’s managing director, Carlette DeLeon.

Touting neuromarketing as a cutting-edge solution, the company used the platform of the launch to demonstrate how neuroscience technology can transform marketing by tapping directly into the consumer’s brain and help businesses to better understand customer behaviour.

Addressing questions about data protection, DeLeon revealed that this was something her team took into consideration.

“There may be hesitation from candidates who think that it’s (the neuromarketing technology) reading their mind… it’s not reading your mind, it’s just feeding for the electro sensors in your head, so there is nothing to worry about and we are going to be having that communication with the candidates,” she said.

Adrian Dunkley, chief data scientist at Breakthrough Communications, added: “We are using industry standards and beyond to ensure that you own your data and we are responsible to ensure that your data is used effectively.”

DeLeon meanwhile said she is particularly excited about the event planning solution.

“I am excited about the event planning; we’ve been involved in event planning for a long time but we’ve never offered it as a service. Now we are able to offer that service to people,” she said.

Breakthrough Communications is among a number of medium-sized enterprises that have benefitted from the Development Bank of Jamaica’s (DBJ) Innovation Grant Fund. Christopher Brown, programme manager of DBJ’s Boosting Innovation, Growth and Entrepreneurship Ecosystems (BIGEE), expressed the bank’s desire to see Breakthrough expand internationally with its services.

“This launch of the Reimagined Breakthrough is something that we at DBJ are very proud of. We work with companies for specifically this purpose to get them to be viewed or even reimagined in another way and to deliver services for their clients,” Brown said, adding “Ultimately we want to see them grow, serve a wider market … it is not limited to just Jamaica, the Caribbean is here as well as outside and that’s what we’re here to support.”