KINGSTON, Jamaica— The Jamaica Tourist Board (JTB) and the Jamaica Travel Channel (JTC) have agreed on a collaboration to stream destination video content across several digital platforms through a redesigned Jamaica Travel Channel.

Already boasting more than 250,000 monthly online viewers, the revamped channel showcases some of Jamaica’s best accommodations, breathtaking experiences, and stunning vistas.

The channel will offer options on where to stay and what to do while visiting Jamaica and will be featured on the homepage of JTB’s popular VisitJamaica.com website with links to the JamaicaTravelChannel.com platform along with a presence on YouTube and other social media platforms.

JTC said the move aligns with the growing trend toward online media consumption while influencing travellers on where and how best to explore and experience the island.

“This relationship is in alignment with our mandate to increase awareness and bring heads to bed for the destination. We welcome this addition to promote Jamaica to wider audiences that will increase our appeal as the ideal destination to visit,” said Minister of Tourism Edmund Bartlett.

Originally launched in 2015 as Jamaica’s first and only visitor in-room TV channel, the JTC already enjoys a robust presence in almost all hotel rooms islandwide, where it is viewed by tens of thousands of visitors to the island daily.

JTC added that it is leading the Caribbean as an independent tourism video platform boasting expanded online streaming capability, an already successful print magazine and a vibrant social media following of more than 40,000.

Kimani Robinson, founder and director of JTC emphasised the impact of this new venture.

“We currently receive hundreds of emails monthly from tourists thanking us for our platform which acts as a guide for them while on island. Streaming the Jamaica Travel Channel online significantly boosts our visibility before travelers even arrive in Jamaica. With our unmatched showcase of hotels, excursions, and cultural experiences, the JTC is now Jamaica’s premiere social video influence,” said Robinson.

The JTC video content features a mix of lifestyle, music, and off-the-beaten-path experiences that creates an immersive and visually stunning representation of the island’s unique offerings.

In addition to providing valuable content for prospective travellers, the online channel may also serve as a resource for travel agents worldwide, helping them recommend Jamaica’s best experiences to their clients, JTC said

Popular brands such as Dunn’s River Falls, RIU Hotel, Couples Hotel, Jakes Hotel, Island Routes, Mystic Mountain, The Artisan Village in Falmouth, are among some of the destinations featured in the channel’s online stream.

“This initiative will expand our audience reach. The Jamaica Travel Channel has become a dedicated global platform, and this effort will effectively support JTB’s strategy to leverage media and technology in promoting Jamaica to a worldwide audience,” said Donovan White, director of tourism.