It was all smiles for international recording artiste Mr Easy this month who celebrated his birthday in fine style with the première of his Inside music video.

Inside made a splash in the epic Times Square with multiple 30- and 60-second airings of the video in the prime location on November 15.

Mr Easy was front and centre for the celebratory occasion, alerting fans across social media.

The stunning visual was both a homage to Jamaica and Mr Easy’s love interest.

Across Times Square, picturesque views of Jamaica were on display for thousands to soak in. The music giant tapped Terminal 4 Media to produce the official music video, dazzling with scenes from Negril, Green Island in Hanover, Waves Beach in Portmore, and Fletcher’s Land in Kingston. Legendary dancer Keiva Di Dancing Diva appears in the video.

“I am proud of this music video and grateful for the support and love of my fans and whole team. I can’t think of a better way to celebrate my birthday than showcasing my hard work, good music, and representing for my sweet Jamaica in Times Square,” the veteran artiste said.

Putting in the work for decades, Mr Easy’s vocals are synonymous with the authentic sounds of reggae and dancehall music.

Produced by OnScope Records, Inside boasts a fusion of reggae, Afrobeats, dancehall, and R&B elements.

Mr Easy is also known for his smash 2001 hit Drive Me Crazy.

— Kediesha Perry