KINGSTON, Jamaica, (CMC) – The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign, called ‘Contrasts’, designed to meet the expectations of today’s travellers who seek destinations offering a distinct range of immersive experiences.

The campaign showcases the island’s ‘One Love’ unique blend of enriching activities, cultural charm, and natural beauty – and a “vibe” that can only be found in Jamaica.

“We have immense pride in our people, our hospitality, and the multitude of experiences we are able to provide,” said Minister of Tourism, Edmund Bartlett.

“This new campaign is designed to showcase just that, and to compel both new and returning visitors that we have something for any type of vibe they are looking for while on vacation,” he added.

Emphasising the diversity found throughout the island, the new campaign also celebrates Jamaica’s multidimensional appeal and how there is something for everyone – for those seeking anything from luxury and adventure to romance and culture.

As a continuation of the ‘Come Back’ campaign, Contrasts highlights Jamaica’s people and rich cultural heritage, encouraging travellers to “come and see for themselves”.

“Our wish is for visitors to feel in total sync with the best version of themselves,” said Donovan White, Jamaica’s Director of Tourism.

“In Jamaica, they can truly enjoy a vacation that best suits their interests through our diverse cultural experiences, unparalleled beauty, and warm hospitality. It’s a vibe that can only be found on our shores,” White said.

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