KINGSTON, Jamaica — The Flow Foundation last month partnered with local high schools to provide students with an immersive experience at the Island Music Conference (IMC).

The event which spanned from February 19-23, 2025 was held at the Courtleigh Auditorium in Kingston.

The initiative aimed to expose students with a passion for music to the evolving landscape of the industry, while emphasising the role of technology in shaping modern careers.

“Music is a powerful force in our culture, and we want to ensure that talented young individuals get the experience and insights to fuel their interests while at the same time understand how to use technology to maximise their potential,” said Rhys Campbell, executive director of the Cable and Wireless Charitable Foundation, which subsumes the Flow Foundation.

Approximately 200 students from 12 high schools attended the IMC and engaged directly with industry leaders while learning how digital tools such as social media, artificial intelligence and streaming platforms are revolutionising music careers.

“The Island Music Conference was nothing short of amazing,” said Kimberly Blake, a Grade 12 student of Central High School. “What really stuck with me was the importance of consistency, confidence, and truly believing in yourself, because if you don’t believe in yourself, who will? Hearing industry experts break it all down made me realise that success isn’t just about talent; it’s about showing up for yourself, again and again, even when things get tough.”

Another Grade 12 student at the Caribbean Christian Centre for the Deaf, Mackalia Sturlin noted: “The most impactful part of the Island Music Conference was learning how the music industry operates behind the scenes. The discussions about artist development, music production and marketing strategies provided valuable insights. Additionally, hearing from successful artists and industry professionals about their experiences was inspiring. It showed how important networking and strategic planning are for building a music career.”

Teachers also acknowledged the powerful impact of the conference.

Music teacher at Charlie Smith High School, Sherone Parsons, said the conference has motivated her to better use digital media to promote the school’s music programmes.

Meanwhile, Ann-Marie Campbell-Williams of Central High School said she has a better appreciation for brand building and how to use social media to tell her school’s story.

Music insider stalwart and co-founder of the IMC, Sharon Burke, added that the spirit of collaboration is central to success in the music industry, and she was happy to provide this opportunity for the students.

“Working with the Flow Foundation to provide this opportunity was incredibly rewarding,” said Burke. “We believe in nurturing young talent and this partnership allowed us to inspire and educate students by giving them direct access to industry knowledge and trends.”