Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup
      • Olympics
      • #
    • Videos
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obits
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • Videos
  • Career & Education
  • Classifieds
  • All Woman
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Design Week
Afrobeats star Davido sees Nigeria’s star rising
Nigerian-American singer, songwriter and record producer David Adedeji Adeleke Oon known professionally as Davido, poses during a photo session in Paris on April 14, 2025. JOEL SAGET / AFP
International News, Latest News
April 17, 2025

Afrobeats star Davido sees Nigeria’s star rising

Paris, France (AFP)—The way Davido sees it, Nigerian culture is having a moment.

“We’re very popular, not only in music,” the 32-year-old Afrobeats star told AFP during a recent interview in Paris, pointing to the film, food and fashion influence his country is increasingly exporting to the rest of the world.

Even amid criticism from some that American artists are starting to crib from Afrobeats’ sound, his response is: “I like it.”

And yet, the Nigerian-American artist — a self-described citizen of the world — sees the future of the continent tied to those who stay home, rather than its influential diaspora.

“Everybody always has the American dream,” he told AFP. “Every kid that grows up in Africa wants to visit America. That’s cool. It’s okay to visit, but don’t leave your people and go there.”

Those might be tough words to swallow for his compatriots battling the worst economic crisis in a generation.

n recent years, “japa” — the Yoruba word for “escape” — has become country-wide slang for emigrating to greener, and richer pastures.

Davido, born David Adedeji Adeleke in Atlanta, in some ways straddles the tension between a growing, bustling Nigeria of more than 200 million people and a world that finally seems to be waking up to the so-called Giant of Africa.

Speaking to AFP ahead of the release of his new album, “5ive” — out Friday — he confidently says the record “is going to touch every part of the world.”

“We have music for the French people. We have music for the Caribbean people. We have music for the Americans, Africans, everybody,” he said.

“It’s like a full, global package album.”

– Eight million monthly listeners –

With some more than eight million monthly listeners — including Britain’s King Charles — Davido is riding, and shaping, the global Afrobeats craze.

But Davido himself is also a product of African music.

“I grew up in an African household where we were always throwing parties, music was always playing in the house, going in the car to school, my parents playing music,” he enthusiastically recalled.

As a teenager, a cousin in the industry took him to a studio, where “for the first time, I saw somebody create music… African music.”

“That’s when I fell in love with it,” said Davido, spotting a grey conical woollen cap and jewellery dangling over a black T-shirt.

A few years later, he was mixing and mastering his own tunes by the age of 16, drawing inspiration from artists such as P-Square, a Nigerian duo that drew some of their hits from American influences such as Michael Jackson.

Davido now sees artists’ musical influence flowing across the Atlantic in the other direction.

“It’s a privilege for another culture to try to imitate what you’re doing,” he told AFP in response to a question about critics who accuse American artists of trying to mime Afrobeats’ style.

“In Nigeria we do hip hop too. We have rappers that rap. We have people that do R&B.”

“Music is a universal language. So I don’t see any problem with that.”

Davido counts among some of his popular tracks “Unavailable” and “Aye”.

-‘African music has changed narrative’ –

For all his worldly outlook, Davido said he hasn’t lost focus on Nigeria.

“We’ve been going through hard times,” he told AFP. “Nigeria is a very rich country with so much talent, so much grace, so much opportunity.”

“I was asked a question saying, why don’t we sing about (Nigeria’s struggles) in our music?” he recalled. “I was like, man, that’s not the type of music my people would really like to hear.”

“I have sung about it in the past. But I’m very vocal about it more in Africa than in America.”

As he prepares to embark on a world tour — including stops in Paris, London, New York, Atlanta, and Los Angeles — he knows where at least part of his success has come from.

“African music has changed the narrative of how Africans are looked at around the world.”

Tags:

Afrobeats Davido Nigeria
{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Minor among three charged in connection with shooting of taxi operator
Latest News, News
Minor among three charged in connection with shooting of taxi operator
July 17, 2026
KINGSTON, Jamaica—Three males, including a minor, were arrested and charged in connection to the shooting of a taxi operator on Duke Street in Kingsto...
{"jamaica-observer":"Jamaica Observer"}
Venezuela taps IMF for $365 m for earthquake reconstruction—interim president
International News, Latest News
Venezuela taps IMF for $365 m for earthquake reconstruction—interim president
July 17, 2026
CARACAS, Venezuela (AFP)—Venezuela's interim president said Friday that the country would tap $346 million from the International Monetary Fund (IMF) ...
{"jamaica-observer":"Jamaica Observer"}
Over $1.6 m worth of stray cattle impounded in St Elizabeth
International News, Latest News
Over $1.6 m worth of stray cattle impounded in St Elizabeth
July 17, 2026
KINGSTON, Jamaica—The Agricultural Protection Branch (APB) of the Jamaica Constabulary Force (JCF) says it is intensifying its crackdown on illegal gr...
{"jamaica-observer":"Jamaica Observer"}
Aston Villa sign Swiss World Cup star Manzambi
International News, Latest News
Aston Villa sign Swiss World Cup star Manzambi
July 17, 2026
LONDON, United Kingdom (AFP)—Aston Villa announced the signing of Switzerland World Cup star Johan Manzambi from German side Freiburg on Friday for a ...
{"jamaica-observer":"Jamaica Observer"}
Kingston man charged with larceny of motor vehicle
Latest News, News
Kingston man charged with larceny of motor vehicle
July 17, 2026
KINGSTON, Jamaica—A Kingston man has been charged in connection to the theft of a Toyota Fielder motor car from Cortina Avenue in Kingston 13 between ...
{"jamaica-observer":"Jamaica Observer"}
World Cup organisers ‘monitoring closely’ wildfire smoke ahead of final
International News, Latest News
World Cup organisers ‘monitoring closely’ wildfire smoke ahead of final
July 17, 2026
NEW YORK, United States (AFP)—World Cup organisers said Friday they were "monitoring closely" the smoke gripping swaths of the United States ahead of ...
{"jamaica-observer":"Jamaica Observer"}
Brooky Danger riding wave of success with ‘Joy Within My Soul’
Entertainment, Latest News
Brooky Danger riding wave of success with ‘Joy Within My Soul’
July 17, 2026
Recording artiste Brooky Danger is celebrating the growing success of his inspirational single Joy Within My Soul , which continues to gain momentum o...
{"jamaica-observer":"Jamaica Observer"}
Latest News, News
Market Bag: Bananas slide to $1,200, Tomatoes, $100; Kevin Downswell shares shopping tips
July 17, 2026
KINGSTON, Jamaica — Prices at Kingston's Coronation Market are easing this week, with vendors reporting lower costs for several popular items despite ...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct