Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Afrobeats star Davido sees Nigeria’s star rising
Nigerian-American singer, songwriter and record producer David Adedeji Adeleke Oon known professionally as Davido, poses during a photo session in Paris on April 14, 2025. JOEL SAGET / AFP
International News, Latest News
April 17, 2025

Afrobeats star Davido sees Nigeria’s star rising

Paris, France (AFP)—The way Davido sees it, Nigerian culture is having a moment.

“We’re very popular, not only in music,” the 32-year-old Afrobeats star told AFP during a recent interview in Paris, pointing to the film, food and fashion influence his country is increasingly exporting to the rest of the world.

Even amid criticism from some that American artists are starting to crib from Afrobeats’ sound, his response is: “I like it.”

And yet, the Nigerian-American artist — a self-described citizen of the world — sees the future of the continent tied to those who stay home, rather than its influential diaspora.

“Everybody always has the American dream,” he told AFP. “Every kid that grows up in Africa wants to visit America. That’s cool. It’s okay to visit, but don’t leave your people and go there.”

Those might be tough words to swallow for his compatriots battling the worst economic crisis in a generation.

n recent years, “japa” — the Yoruba word for “escape” — has become country-wide slang for emigrating to greener, and richer pastures.

Davido, born David Adedeji Adeleke in Atlanta, in some ways straddles the tension between a growing, bustling Nigeria of more than 200 million people and a world that finally seems to be waking up to the so-called Giant of Africa.

Speaking to AFP ahead of the release of his new album, “5ive” — out Friday — he confidently says the record “is going to touch every part of the world.”

“We have music for the French people. We have music for the Caribbean people. We have music for the Americans, Africans, everybody,” he said.

“It’s like a full, global package album.”

– Eight million monthly listeners –

With some more than eight million monthly listeners — including Britain’s King Charles — Davido is riding, and shaping, the global Afrobeats craze.

But Davido himself is also a product of African music.

“I grew up in an African household where we were always throwing parties, music was always playing in the house, going in the car to school, my parents playing music,” he enthusiastically recalled.

As a teenager, a cousin in the industry took him to a studio, where “for the first time, I saw somebody create music… African music.”

“That’s when I fell in love with it,” said Davido, spotting a grey conical woollen cap and jewellery dangling over a black T-shirt.

A few years later, he was mixing and mastering his own tunes by the age of 16, drawing inspiration from artists such as P-Square, a Nigerian duo that drew some of their hits from American influences such as Michael Jackson.

Davido now sees artists’ musical influence flowing across the Atlantic in the other direction.

“It’s a privilege for another culture to try to imitate what you’re doing,” he told AFP in response to a question about critics who accuse American artists of trying to mime Afrobeats’ style.

“In Nigeria we do hip hop too. We have rappers that rap. We have people that do R&B.”

“Music is a universal language. So I don’t see any problem with that.”

Davido counts among some of his popular tracks “Unavailable” and “Aye”.

-‘African music has changed narrative’ –

For all his worldly outlook, Davido said he hasn’t lost focus on Nigeria.

“We’ve been going through hard times,” he told AFP. “Nigeria is a very rich country with so much talent, so much grace, so much opportunity.”

“I was asked a question saying, why don’t we sing about (Nigeria’s struggles) in our music?” he recalled. “I was like, man, that’s not the type of music my people would really like to hear.”

“I have sung about it in the past. But I’m very vocal about it more in Africa than in America.”

As he prepares to embark on a world tour — including stops in Paris, London, New York, Atlanta, and Los Angeles — he knows where at least part of his success has come from.

“African music has changed the narrative of how Africans are looked at around the world.”

Tags:

Afrobeats Davido Nigeria
{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Shenese Walker retains ACC sprint double
Latest News, Sports
Shenese Walker retains ACC sprint double
May 16, 2026
Shenese Walker of Florida State University (FSU) successfully defended her women’s sprint double as the Atlantic Coast Conference (ACC) Outdoors Champ...
{"jamaica-observer":"Jamaica Observer"}
Oakley runs sub 49.00 seconds, Matthews sub 11.00 in NCAAs
Latest News, Sports
Oakley runs sub 49.00 seconds, Matthews sub 11.00 in NCAAs
May 16, 2026
Dejanea Oakley of the University of Georgia became the second Jamaican woman to go sub-49.00 seconds in the 400m after she ran a sublime personal best...
{"jamaica-observer":"Jamaica Observer"}
Israel strikes south Lebanon day after ceasefire extension
International News, Latest News
Israel strikes south Lebanon day after ceasefire extension
May 16, 2026
BEIRUT, Lebanon (AFP)—Israel launched a massive series of airstrikes on southern Lebanon on Saturday, despite an extension of the truce between the tw...
{"jamaica-observer":"Jamaica Observer"}
Westmoreland health authorities heighten hantavirus surveillance
Latest News, News
Westmoreland health authorities heighten hantavirus surveillance
May 16, 2026
MONTEGO BAY, Jamaica—Health authorities in Westmoreland are maintaining heightened surveillance amid regional concerns about hantavirus, even though J...
{"jamaica-observer":"Jamaica Observer"}
ATL Automotive wins legal fight over alleged faulty vehicle repair
Latest News, News
ATL Automotive wins legal fight over alleged faulty vehicle repair
May 16, 2026
The Supreme Court in Kingston has ruled in favour of ATL Automotive in a lawsuit brought by a customer who alleged that the company failed to replace ...
{"jamaica-observer":"Jamaica Observer"}
Trump, Nigeria claim killing of Islamic State group leader
International News, Latest News
Trump, Nigeria claim killing of Islamic State group leader
May 16, 2026
LAGOS, Nigeria (AFP)—A senior Islamic State group leader, described as "the most active terrorist in the world", has been killed in a joint operation ...
{"jamaica-observer":"Jamaica Observer"}
Jamaica developing menopause/andropause policy
Latest News, News
Jamaica developing menopause/andropause policy
May 16, 2026
KINGSTON, Jamaica—Jamaica is in the final stages of developing a dedicated menopause and andropause policy which will guide the governance of men and ...
{"jamaica-observer":"Jamaica Observer"}
‘Bunny’ on the double as City beat West Ham to cap WSL title-winning campaign
International News, Latest News
‘Bunny’ on the double as City beat West Ham to cap WSL title-winning campaign
May 16, 2026
Manchester City defeated West Ham 4-1 on Saturday to claim the Women's Super League (WSL) trophy with Jamaican striker Khadijah 'Bunny' Shaw scoring t...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct