Flow, Sagicor, and Yello Media will headline BrandCamp: The Marketers Meet-Up, an inaugural brand storytelling event hosted by the Caribbean School of Media and Communication (CARIMAC) as part of its 50th anniversary celebration. The showcase, developed in partnership with Chaynge Co – an intelligence-driven marketing and social impact agency – will feature these leading brands sharing the “backstories” behind some of their most successful campaigns executed in Jamaica.

Conceptualised by Chaynge Co, BrandCamp, scheduled for May 7, 2025, at UWI, Mona, represents a unique convergence of academic insight and industry innovation. The event will bring together marketing and communication professionals, students and thought leaders to hear, share and celebrate some of the most impactful brand marketing and social impact campaigns of the past decade.

Beyond a single-day event, BrandCamp aims to create a lasting repository of knowledge, with highlighted cases published to inspire current and future marketers.

“BrandCamp is more than an event—it’s a strategic knowledge exchange that bridges the critical gap between academic theory and real-world marketing practice and ultimately having the cases available for research and reference,” said Kalando Wilmoth, Co-Founder of Chaynge Co and CARIMAC alum.

“By partnering with CARIMAC during its milestone 50th year, we’re not just documenting some of Jamaica’s most compelling brand stories; we’re creating a blueprint for marketing excellence that will inform and inspire the next generation of Caribbean marketing talent.”

CARIMAC Director, Dr Patrick Prendergast

CARIMAC’s Director, Dr Patrick Prendergast, highlighted the significance of this partnership: “As we mark 50 years of excellence, CARIMAC remains committed to fostering innovation and thought leadership in media and communication. BrandCamp provides an invaluable platform for dialogue on the evolution of brand storytelling and its impact on society.”

For this staging Flow will highlight its highly successful, multi-year “Yaad & Road” campaign; Yello Media will detail the behind-the-scenes of its transformational rebranding campaign – from Yellow Pages to Yello and Sagicor Group Jamaica, will share insights into the formula that has built the iconic “Sigma Run”.

“Flow’s Yaad & Road campaign wasn’t just an ad or an offer—it redefined how we connect with each other and how seamless telecommunications enables these connections. By highlighting the ease of staying connected both at home and on the go, we showed how our services bring real value to everyday life. We’re excited to share our journey at BrandCamp and celebrate the power of storytelling in brand building,” said Latoy Lawrence, Head of Marketing, Flow.

For her part Keisha-Maria Cools-Lartigue, Yello’s Executive Director, product and marketing, believes the showcase will allow her team to demonstrate how a brand can evolve while keeping its essence, adding that: “Yello’s rebranding from Yellow Pages to Yello marks a significant step in our digital evolution, allowing us to better connect with modern audiences while staying true to the core values that have defined our brand for decades. We are thrilled to be part of BrandCamp’s inaugural initiative on Brand Storytelling and excited to share our journey as presenters, offering insights on how a brand can evolve while preserving its authentic identity in today’s digital landscape.”

“The evolution of the Sagicor Sigma Corporate Run reflects our deep belief in the power of unity. What started as a modest event with fewer than 1000 participants has grown into the Caribbean’s largest road race, attracting over 30,000 registrants in just under three decades. We are excited to share the story behind this remarkable brand journey and hope to inspire the next generation of communications and marketing professionals,” said Nicole Campbell-Robinson, VP Communications, Digital Media and CSR Sagicor Group Jamaica.

Burchell Gordon, Co-Founder of Chaynge Co

Additionally, the National Library of Jamaica will participate in BrandCamp, reinforcing the importance of archiving and preserving local brand narratives.

“As brands navigate an evolving digital and cultural landscape, BrandCamp will serve as a forum to showcase the best in creative marketing and purposeful storytelling. We are excited to collaborate with CARIMAC and our presenting partners to create an event that inspires and educates,” said Burchell Gordon, Co-Founder of Chaynge Co.

BrandCamp: The Marketers Meet-Up is open to marketing professionals, students, and brand enthusiasts. Attendees can secure a spot at the event at SpurrOpen.com/.