NEGRIL, Westmoreland — It was a feast for the senses and a major win for local businesses as Wavz Beach launched its first-ever Wavz Sunset Pop-Up Jam event — an initiative aimed at revitalising businesses during Negril’s slow season.

Restaurants, hotels, and other establishments came together to offer massive deals, drawing in a vibrant mix of locals and visitors eager to enjoy the best of the tourist resort at unbeatable prices.

A steady inflow of patrons streamed into the venue when gates opened at 4:00 pm on April 25. Tables overflowed with colourful displays of culinary art and tasty treats by participating vendors. Patrons could taste what Negril has to offer by spending only $500 at each table.

Chairman of Jamaica Co-operative Automobile and Limousine Tours Ltd (JCAL) Negril Chapter Robert Graver praised the partnership.

“This pop-up is unique and it will benefit the drivers of JCAL,” he shared. “We want business and this is one of the opportunities here.”

Of particular excitement was the participation of Negril’s only Chinese eatery, Sky Garden Restaurant, which showcased its signature dishes to an enthusiastic crowd, earning rave reviews from first-time and loyal patrons alike.

Other businesses on display included Hammond’s Pastry which offers traditional Jamaican pastry, a variety of cakes and meals; Baughas Design Studio, showcasing its handmade porcelain ceramic dinnerware, tableware and table-top items; Ocean Cliff Resort, featuring its walk-in restaurant the Blue Mahoe; LTU Cliff and Bar, promoting its Italian Pizza, and boutique featuring Italian clothing and accessories, and its accommodations; Balabe Delights and Decor, showcasing its luxury pastry; and Ice Cool Jelly Negril, suppliers of freshly picked coconuts, natural juices and fruit plates.

Some booths ran out of meals within 30 minutes of the 4:00 pm start of the event which was slated to end at 8:00 pm. They went back to their restaurants to restock so they could supply patrons who came later in the evening.

“To see businesses from the West End come to the Seven-Mile Beach, it’s great, and this is the sort of community commerce we need. People will look forward to it,” president of Negril Chamber of Commerce Elaine Allen-Bradley told the Jamaica Observer.

“This is the first, and the turnout has been excellent. It’s a nice timing. Four o’clock to eight o’clock, people are leaving work. So it’s a great idea, the timing is excellent!”

The brainchild of Wavz Beach Club propietor Rosa Young, Wavz Sunset Pop-Up Jam is set to become a regular fixture for the town of Negril. The plan is for it to take place the final Friday of each month through to the first week of December.

“This is just the beginning,” said Young.

“Negril has so much to offer — not just during high season, but year-round and not just for tourists but for locals as well. Wavz Sunset Pop-Up Jam gives everyone a reason to come out, support local, and rediscover the flavours, sights, and talents that make our town so special,” added Young.