Reggae Sumfest’s All White party returns to Pier One in Montego Bay, St James on Tuesday, July 15, with organisers promising that the event will reaffirm its status as a standout on the festival calendar.

Renowned for delivering the perfect blend of elegance and entertainment, the event will feature an enviable lineup of some of Jamaica’s best disc jockeys, ready to thrill hundreds of patrons.

“Each year, we approach All White with the same guiding principle: deliver excellence, no matter what. We work with some of the best in the business—from production crews to décor specialists to our carefully selected entertainment lineup. It’s about attention to detail and understanding that our patrons expect an elevated experience,” said Oneil “Brisco” Brissett, logistics coordinator for pre-events at Sumfest.

“We don’t just plan a party; we curate a premium atmosphere with top-tier sound, ambience, security, and service. The All White brand is built on consistency, elegance, and vibes—so we’re intentional about maintaining that year after year.”

Sumfest organisers are once again hoping to energise the second city, as both locals and visitors are expected to flood the Montego Bay hotspot for an unforgettable night under the stars.

“This year’s entertainment package is nothing short of spectacular. We are working with the best of the 80s, 90s, early 2000s vibe. We’ve curated a blend of high-energy DJs to keep the vibes flowing all night. The idea is to take the All White experience to another level, bridging elegance with electric energy,” Brissett continued.

“Without giving too much away, patrons can expect a sonic journey that fuses best of the 80s, 90s, early 2000s dancehall, reggae, and international flavour, delivered with the production quality people have come to expect from Sumfest.”

This year, the music will be in the capable hands of experienced DJs Courtney, Narity, Jigga, and Theron, who are set to create an atmosphere filled with good vibes, rhythm, and infectious fun.

The brainchild of the late Robert Russell, the All White event has grown into more than just a staple of Reggae Sumfest—it has become a trusted entertainment brand in its own right.

“Robert Russell was more than just a part of Sumfest, he was a visionary, a gentleman, and one of the original architects behind All White’s signature charm. This year, we’ll be paying tribute to him in a tasteful and heartfelt way,” Brissett revealed.

Supporting Brissett’s statement, Nathan Nelms, brand manager at Red Stripe, shared that the company is proud to be a part of the 2025 staging of All White. Also referring to Russell as a visionary, Nelms emphasised Red Stripe’s ongoing commitment to supporting events that honour pioneers in the entertainment industry.

“Robert Russell was a visionary whose contributions helped shape Jamaica’s entertainment landscape. We’re proud to support an event that honours his legacy in such a meaningful way,” said Nelms.

He went on to express that it is “always an honour for Red Stripe to be aligned with events that celebrate the best of Jamaican culture.”

“All White is a staple on the Reggae Sumfest calendar, and we’re thrilled to once again be a part of the energy, elegance, and world-class experience that this event consistently delivers,” he said.

“All-White experience is where premium lifestyle meets bold self-expression. This year, Red Stripe is proud to enhance the ambience with our full portfolio of brands, curated to complement every style moment and elevate the overall vibe of this iconic event.”

The event is scheduled to begin at 8:00 pm.