The Jamaica Constabulary Force (JCF) has reiterated its caution to the public to avoid a “sophisticated online scam” that is using “deepfake technology to impersonate prominent Jamaican businessman Adam Stewart to lure unsuspecting individuals into a fraudulent investment scheme”.

Confirming that the video was created without Stewart’s knowledge or consent, the JCF said the scammers are using artificial intelligence to create an image that appears to show Stewart promoting an investment fund, promising unusually high returns.

“However, this is a clever scheme designed to con victims of their hard-earned money,” the police said, adding that some features that should raise red flags are:

• unsolicited investment offers with guaranteed high returns;

• pressure to invest quickly without fully understanding the opportunity;

• lack of transparency about the investment;

• unregistered sellers or investments

“It is very important that persons do the necessary due diligence and verify the authenticity of investment opportunities through reputable sources; research the company and individuals involved; be cautious of unsolicited offers or advice; and report suspicious activity to the police,” the JCF said.

The police also advised anyone who has fallen victim to the scam to “gather evidence, including screenshots and transaction records, and report the incident to the police and financial institution you use for the transaction”.

Added the police: “The use of deepfake technology in this scam highlights the evolving nature of cybercrime and the importance of vigilance when engaging in online transactions. By staying informed and cautious you can protect yourself from falling victim to these sophisticated scams.”