KINGSTON, Jamaica — The Private Sector Organisation of Jamaica (PSOJ) is expressing deep concern about what it describes as “the persistent logistical and infrastructural challenges surrounding the hosting of large-scale entertainment and sporting events in Jamaica”.

The PSOJ made particular mention of the high-traffic corridors between Ocho Rios and Montego Bay, citing “the recent traffic standstill observed during Reggae Sumfest in mid-July and similar disruptions during the Emancipation and Independence weekend festivities in Discovery Bay and other areas of St Ann”.

The organisation described the examples as “clear indicators of systemic gaps that need urgent national attention”.

“In addition to these issues in northern Jamaica, the recurring traffic congestion around the National Stadium during major events further underscores the need for better traffic planning and coordination,” it said in a press release a day before the annual Grand Gala celebration held at the National Stadium, which garners thousands of attendees yearly.

The organisation made several recommendations to solve the traffic and congestion issues, including the establishment of designated entertainment and sports zones in key regions of the island, designed specifically to host large-scale events.

“These should include adequate road networks, public transportation options, traffic management systems, secure parking, and sanitation facilities to ensure safe and efficient movement of patrons,” the PSOJ said.

Other recommendations included:

— Legislative and policy reform for event hosting, updating existing legislation and introducing clear, enforceable guidelines for the staging of events;

— Implementing tax incentives, duty concessions and streamlined permitting processes to encourage private investors to build and manage entertainment infrastructure, whether through public-private partnerships or fully private ventures; and

— Developing a long-term, cross-ministerial infrastructure investment plan to support Jamaica’s entertainment and sports ecosystem which includes expanding road networks, introducing shuttle systems for major events and digital ticketing and permitting platforms to improve efficiency and coordination.

The PSOJ said that with improved infrastructure and policy frameworks, the sector could conservatively contribute over two to three per cent of gross domestic product (GDP) annually, while further boosting foreign direct investment and diaspora engagement.

“However, continued inefficiencies, such as those observed recently, may begin to deter tourists and locals alike from attending, threatening long-term viability and economic returns,” the PSOJ said.