For more than 30 years, the New York and British Link Up Promotional teams have collaborated with the Sizzla Youth Foundation to host an annual back-to-school treat in St Elizabeth.

This year, organisers set up yet another philanthropic run, and were most excited about putting smiles on the faces of parents and children during a season that is often financially burdensome.

“The New York Link-Up, British Link-Up and Sizzla Youth Foundation saw a need in our country and communities and we filled a gap. Surviving for so many years is a strong sign that the initiative meets real community needs and continues to resonate with families,” said Fadda Chin, one of the promoters. “It brings people and culture together while providing resources for persons in need. In a world that often forgets the vulnerable, we choose to stay rooted in service. It takes vision, grit and unity, but most of all, heart. This movement is fueled by the unwavering belief that no child should be left behind.”

He said this year, the event is bigger and better.

“This event is special because it’s not just school supplies that we’re going to be handing out. We’re now offering clothes, shoes, and even two scholarships. This year is all about meeting more needs, with more care and compassion than ever before. We’re all about love in action and lifting one child uplifts us all,” he said. “We came from humble beginnings, catering to a small number of persons, to what is now a community staple. This event has exploded in scale and impact. What started with a few tables now serves hundreds, drawing families, businesses and partners from all over. It’s no longer just a giveaway, it’s a celebration of education, unity and purpose.”

Speaking of purpose, Fadda Chin says having reggae stalwart Sizzla as a partner in the initiative has fuelled an unquenchable fire within the organisations spearheading the giveback. He said Sizzla has been a driving force behind the event since its inception and continues to play a major role in its success.

“For him, this is personal; supporting families, empowering youth, and bringing communities together in a positive and uplifting way through love and action. We all see based on his involvement in August Town that he’s more than just an artistes; he’s really for the people in every way, and we’re grateful for his continued support,” Fadda Chin said. “This year, across August Town and Long Bay Beach, we aim to reach at least 2,000 children or households. We’re also equipping teachers with classroom kits because they deserve to be supported too, and Sizzla has played a huge part in this all coming together.”

The event at Long Bay Beach was two-fold: The kids’ treat ran throughout the day, with an evening stage show.

Music was provided by King Tafari, a sound system owned by Sizzla Kalonji, Lizard Hype Movements, Mad Ras, Canadian Hot Grabba, and Flames Millennium.

— Shereita Grizzle