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Palace remains in the red despite box office hits
Palace’s flagship Carib 5 cinema in Kingston remained the largest revenue contributor, generating $546 million or almost half of total YTD earnings.
Business, Caribbean Business Report (CBR)
Kellaray Miles | Reporter  
August 22, 2025

Palace remains in the red despite box office hits

…4DX adds over $100 million in full year revenue, pulls almost 35k patrons

Strong turnout for top-grossing films like Sinners, as well as the showing of popular Final Destination and Mission Impossible sequels, were still not enough to pull cinema operator Palace Amusement Company Limited out of the red for the last quarter ended June 30, 2025.

Despite revenue climbing to $377 million for the three-month period, the company reported a net loss of $32.6 million, albeit smaller than the $63.1 million seen at the end of June 2024. Year-to-date (YTD) results reflected an even deeper loss of $196.7 million, reversing $60.3 million in profit recorded for the same period last year.

The horror film Sinners, directed by Ryan Coogler and starring Michael B Jordan, emerged as a global hit after its release at the beginning of the quarter. Grossing over $365 million worldwide, it became the fifth-highest-grossing horror film in global box office history. Other popular releases included Lilo & Stitch and A Minecraft Movie. The quarter’s line-up also featured alternative content such as the 2025 Gatffest Film Festival, which showcased a series of short films, and the UEFA Cup Finals Movie, as Palace continued efforts to diversify its offerings.

According to the company’s latest shareholder report, 23 films were screened during the quarter, attracting approximately 86 per cent of the 133,000 patrons welcomed across its cinemas.

“Though the overall patronage for the period was not enough to outpace the budgeted attendance, it served to increase the year to date revenue to $1.3 billion — 5 per cent less than the $1.39 billion of June 2024,” the directors noted.

Palace’s flagship Carib 5 cinema in Kingston remained the largest revenue contributor, generating $546 million or almost half of total YTD earnings. This was followed by Sunshine Palace in Portmore with $281.1 million, Palace Multiplex in Montego Bay with $261.2 million, and Palace Cineplex in St Andrew, which brought in $189.3 million. Revenue from film and screen advertising activities added another $478 million.

The global film industry, still recovering from delays and a slowdown in high-quality releases following the 2023 Hollywood strike, has been forced to reinvent itself. Palace in its response saw it fit to invest in new technologies, including a 4DX thematic park experience tool which it launched just over a year ago.

“The 4DX experience for the financial year and, effectively, its first year of operations, was a positive one contributing almost 35,000 patrons and $105 million to the revenue line. We look forward to being able to positively respond to their interest in the multi-sensory format in the months ahead,” the directors stated.

In light of ongoing production bottlenecks, Palace management said it remains committed to sourcing strong, marketable content that will satisfy audience expectation.

“We are, however, trending in the right direction as product output continues to improve and it is expected that our performance measures will follow suit,” the directors added.

Looking ahead, the company plans to further refine its operations and reduce debt, while continuing to build on strategic partnerships with streaming platforms such as Amazon Prime and Apple. These platforms have ramped up big-screen content production, as seen in recent theatrical releases like Moana 2 and F1.

“We at Palace expect in the months and years ahead, to reap the rewards of increased film production from those networks,” the directors said.

Strong turnout for top-grossing films like Sinners, as well as the showing of popular Final Destination and Mission Impossible sequels, were still not enough to pull cinema operator Palace Amusement Company Limited out of the red for the last quarter ended June 30, 2025.

Despite revenue climbing to $377 million for the three-month period, the company reported a net loss of $32.6 million, albeit smaller than the $63.1 million seen at the end of June 2024. Year-to-date (YTD) results reflected an even deeper loss of $196.7 million, reversing $60.3 million in profit recorded for the same period last year.

The horror film Sinners, directed by Ryan Coogler and starring Michael B Jordan, emerged as a global hit after its release at the beginning of the quarter. Grossing over $365 million worldwide, it became the fifth-highest grossing horror film in global box office history. Other popular releases included Lilo & Stitch and A Minecraft Movie. The quarter’s line-up also featured alternative content such as the 2025 Gatffest Film Festival, which showcased a series of short films, and the UEFA Cup Finals Movie, as Palace continued efforts to diversify its offerings.

According to the company’s latest shareholder report, 23 films were screened during the quarter, attracting approximately 86 per cent of the 133,000 patrons welcomed across its cinemas.

“Though the overall patronage for the period was not enough to outpace the budgeted attendance, it served to increase the year to date revenue to $1.3 billion — 5 per cent less than the $1.39 billion of June 2024,” the directors noted.

Palace’s flagship Carib 5 cinema in Kingston remained the largest revenue contributor, generating $546 million or almost half of total YTD earnings. This was followed by Sunshine Palace in Portmore with $281.1 million, Palace Multiplex in Montego Bay with $261.2 million, and Palace Cineplex in St Andrew, which brought in $189.3 million. Revenue from film and screen advertising activities added another $478 million.

The global film industry, still recovering from delays and a slowdown in high-quality releases following the 2023 Hollywood strike, has been forced to reinvent itself. Palace in its response saw it fit to invest in new technologies, including a 4DX thematic park experience tool which it launched just over a year ago.

“The 4DX experience for the financial year and effectively, its first year of operations was a positive one contributing almost 35,000 patrons and $105 million to the revenue line. We look forward to being able to positively respond to their interest in the multi-sensory format in the months ahead,” the directors stated.

In light of ongoing production bottlenecks, Palace management said it remains committed to sourcing strong, marketable content that will satisfy audience expectation.

“We are, however, trending in the right direction as product output continues to improve and it is expected that our performance measures will follow suit,” the directors added.

Looking ahead, the company plans to further refine its operations and reduce debt, while continuing to build on strategic partnerships with streaming platforms such as Amazon Prime and Apple. These platforms have ramped up big-screen content production, as seen in recent theatrical releases like Moana 2 and F1.

“We at Palace expect in the months and years ahead, to reap the rewards of increased film production from those networks,” the directors said.

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