As creative agency Limners and Bards Limited (The LAB) continues to diversify beyond its traditional core services, the release of fresh, original content has strengthened its position and contributed to growing revenues in international markets.

The LAB has for some time signalled its intention to tap into opportunities outside Jamaica. With the global content market projected to reach US$500 billion by 2030, the company has accelerated its efforts to secure a share. Last year, The LAB invested over $130 million in content development.

Following the release and growing traction of Love Offside, one of its five movies from the ‘Five-in-25’ content plan, the company has started to reap from this initiative with a number of distribution deals now on the table. The film, which stars Mike Merrill, Judi Johnson, Victoria Rowell, Sundra Oakley, Carli McIntyre, and Tosh Alexander, recently premiered at the American Black Film Festival in Miami. It was selected from among thousands of international submissions, marking a major milestone for The LAB’s content division.

Through its growing media and production portfolios, the company also continues to work on hundreds of commercials, feature films and music videos for a number of international artists and brands which has also been adding positively to revenue flows.

“The LAB is focused on stabilising short-term performance while laying the foundation for sustainable growth. Our strategy is centred on diversifying beyond traditional advertising with digital-first services, influencer- and user-generated content solutions, and content ownership through the Five-in-25 film slate. We are also seeing encouraging momentum in overseas markets, which now contribute nine per cent of total revenue,” the company’s directors said in a recent report to shareholders.

For the third quarter ended July 31, 2025 revenues for the entity despite falling 13 per cent below that of the previous year totalled $267 million which translated to nine month outturns of $727 million. Net profit for the quarter was $21.6 million, contributing to a year-to-date profit of $42.3 million. For the nine-month period, revenues were derived from media at $372.7 million, production at $241.5 million and agency at $113 million. Total assets up to the period stood at $1.09 billion, slightly reduced due to normal depreciation.

As the company looks to embed greater technology into its operation and to add flexible talent models, management believes this will significantly help to enhance efficiency, accelerate turnaround times and strengthen competitiveness.

During the quarter, the company also reported success in controlling operating costs through more strategic resourcing, all while protecting investments critical to growth.

“Together with ongoing strategic initiatives, we are optimistic about delivering stronger results in the upcoming financial year and continuing to enhance shareholder value,” the directors said.

Following the release and growing traction of Love Offside, one of its five movies from the ‘Five-in-25’ content plan, the company has started to reap from this initiative with a number of distribution deals now on the table.