KINGSTON, Jamaica — The Tourism Product Development Company Limited (TPDCo) is reaffirming its commitment to ensuring the highest standards of execution and accountability in the Negril Roundabout Beautification Project, in light of recent public commentary and stakeholder concerns.

The $20 million project, which commenced in June 2025, was designed to enhance the visual and functional appeal of the Negril Roundabout — one of the most trafficked gateways into the resort town. While the project faced an unforeseen delay due to contractor-related issues, TPDCo is assuring the public that work is actively back on track and will be completed before the official start of the high winter tourism season.

“We understand the frustration that comes with delays, especially in a tourism-dependent community like Negril,” said Wade Mars, executive director of TPDCo. “However, we have remained focused on one goal: to get the job done properly and professionally. We will not compromise quality or accountability for speed.”

The initial contractor, StonePlus Limited, was selected through a transparent and competitive public procurement process, as required by government regulations. The delay stemmed from a shortage of skilled stonemasons, a critical part of the work. TPDCo said it has since intervened directly to remedy this issue.

“We have engaged a qualified stonemason to complete the affected portion of the project,” Mars confirmed. “This engagement will come at no additional cost to the public purse. We are also reviewing the remaining scope to determine if elements can be reassigned to expedite completion.”

Importantly, Mars emphasised that TPDCo has not been idle during this period. The public body under the Ministry of Tourism has been in constant communication with stakeholders over the past two weeks, including members of the business community, local officials and project partners, to ensure all concerns are addressed and solutions implemented proficiently.

“We’ve kept the lines of dialogue open,” Mars stated. “We’ve listened to the feedback from the Chamber of Commerce, hoteliers and residents, and we’re taking every measure to ensure this project reflects well on Negril and the country at large.”

While public perception has been impacted by the stalled appearance of the site, TPDCo reiterated its commitment to transparency, quality assurance and delivering a completed project that residents and visitors can be proud of.

The project is now slated for completion before the full arrival of winter tourists. TPDCo said it is fully aware that the winter season begins to ramp up in early November and is working diligently to ensure Negril is ready to welcome the influx of visitors.

“There is no denying the importance of Negril to Jamaica’s tourism product,” said Mars. “That is why we are ensuring every detail is executed with care, professionalism, and respect for both the space and the people.”